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WLUBU352Zhenfeng MaWinter

BU352- Final Exam Guide - Comprehensive Notes for the exam ( 38 pages long!)

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0
Smart objectives: specific, measureable, action oriented, realistic, timely. Smart objectives strategies to achieve objectives plans. A set of steps a
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WLUBU352Grant PackardFall

[BU352] - Final Exam Guide - Everything you need to know! (42 pages long)

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Learning objectives: define organizational culture and discuss the contributors to a culture, discuss the assets and liabilities of strong cultures, de
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WLUBU352Greg TanguayFall

BU352 Study Guide - Comprehensive Final Exam Guide - Ford Focus, Marketing Mix, Swot Analysis

OC132647848 Page
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Marketing is a set of business practices designed to plan for an present an organization"s products or services in ways that build. Core aspects of mar
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WLUBU352Xuan ZhaoFall

[BU352] - Final Exam Guide - Everything you need to know! (45 pages long)

Jessica Ma45 Page
19
Marketing set of (cid:271)usi(cid:374)ess pra(cid:272)ti(cid:272)es desig(cid:374)ed to pla(cid:374) for a(cid:374)d prese(cid:374)t a(cid:374) orga(ci
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WLUBU352Brent BarrFall

[BU352] - Final Exam Guide - Ultimate 38 pages long Study Guide!

30
Bu 352 chapter 1 assessing the marketplace. Marketing is a set of (cid:271)usi(cid:374)ess pra(cid:272)ti(cid:272)es desig(cid:374)ed to pla(cid:374) f
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WLUBU352Grant PackardFall

BU352- Final Exam Guide - Comprehensive Notes for the exam ( 37 pages long!)

OC132235337 Page
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Chapter 8: new product development: know how and why firms create new products, understand diffusion of innovation, describe how marketing strategies c
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WLUBU352Greg TanguayFall

[BU352] - Final Exam Guide - Everything you need to know! (25 pages long)

OC122455025 Page
9
Section b6: tues, thurs: 10:00 11:20 (p1021) (same class offered fri 8:30 11:20 in lh2062 if class missed) Rubrics: rough guidelines, do not include al
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WLUBU352Dave SwanstonFall

[BU352] - Final Exam Guide - Ultimate 99 pages long Study Guide!

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Functional needs: pertain to the performance of a product or service, e. g. North face displaying the material content on each piece of clothing. Psych
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WLUBU352Xuan ZhaoFall

BU352- Final Exam Guide - Comprehensive Notes for the exam ( 38 pages long!)

OC65681438 Page
0
Roots clothing, nike shoes, molson beer, kraft dinner: services, intangible customer benefits that are produced by people or machines and cannot be sep
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WLUBU352Chun (Martin) QiuFall

BU352- Final Exam Guide - Comprehensive Notes for the exam ( 119 pages long!)

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Chapter 2: developing marketing strategies and a marketing plan. For the second step, they evaluate the situation by assessing how various players, bot
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Frequently-seen exam questions from 2014 - 2018.
WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 17: Peano Axioms, Unary Function

OC27178232 Page
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De nition 15. 1 a axiom is a formula that is assumed as a premise in any proof. An axiom schema is a set of axioms de ned by a pattern or rule. Fix the
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WLUBU352Brent BarrSpring

BU352 Lecture 12: a3

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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 11: First-Order Logic, Free Variables And Bound Variables, Soundness

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0
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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 5: Propositional Calculus, Concatenation, Royal Institute Of Technology

OC27178233 Page
0
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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 5: Postcondition, Precondition, First-Order Logic

OC27178233 Page
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Formal veri cation is when you state a speci cation and prove a program satis es the speci cation for all inputs. We formally specify and verify progra
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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 6: Halting Problem, Polynomial, Propositional Calculus

OC27178231 Page
0
Lecture 23, 24: november 29 - december 2, 2016. De nition 23. 1 something is computable if it can be calculated by a systematic procedure. A decision p
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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 20: Memory Management, Virtual Memory

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0
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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 7: Logical Consequence, Truth Table, Commutative Property

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0
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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 17: Atomic Formula, Mathematical Induction, Natural Number

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0
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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 15: R3000, Global Variable, Macedonian Denar

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WLUBU352BadhFall

BU352 Lecture Notes - Lecture 3: Competitive Intelligence, Millennials, Consumer Protection

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4
Macroenvironmental factors (cdstep: competitors, demographics, social/cultural, technological, economic, political/legal, competitors. Competitive inte
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WLUBU352Xuan ZhaoFall

BU352 Lecture Notes - Lecture 2: Pizza Pizza, Pizza Hut, Wi-Fi

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3 c"s company, competition, consumers: consumers are the main focus of any business. Week 2 lecture: core competency existing knowledge, facilities, pa
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WLUBU352Dave AshberryWinter

BU352 Lecture Notes - Lecture 1: Target Market, Kxrk, Cash Flow

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23
Whether to open jm signature restaurants or not: take over lease of the failed cape cod club. Targeting business clientele (lunch and dinner, with dinn
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WLUBU352BadhFall

BU352 Lecture Notes - Lecture 16: Search Engine Marketing, Personal Selling, Scotiabank

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5
Technology changed the way we live fast and sudden change. How can firms excite customers about an idea, product, brand, or company. Social media gener
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WLUBU352Xuan ZhaoFall

BU352 Lecture Notes - Lecture 1: Critical Success Factor, Retail, Wield

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WLUBU352Dave AshberryWinter

BU352 Lecture Notes - Lecture 1: Power Tool

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Excelsior accounts for 59% of gordon chainsaw sales (15 yrs running) Gordon power tools sells 59% of product through excelsior. Implementing a marketin
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WLUBU352sanam AkhavannasSpring

BU352 Lecture Notes - Lecture 4: Corporate Social Responsibility, Social Movement, Consumerism

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WLUBU352Grant PackardFall

BU352 Lecture 12: Chapter-12-_-Distribution-Strategy

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Even if you do everything else flawlessly, if you (cid:272)an"t secure appropriate distribution channels that reach prospective customers, their produc
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WLUBU352Grant PackardFall

BU352 Lecture Notes - Lecture 1: Scotiabank, Target Market, Marketing

OC11103802 Page
0
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WLUBU352Zhenfeng MaWinter

BU352 Lecture Notes - Lecture 6: Mass Customization, Ideal Point, Psychographic

OC21680876 Page
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Once you know you target market, everything else is execution. Helps firms identify target segments and their underlying motivations. Groups consumers
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WLUBU352Grant PackardFall

BU352 Chapter Notes - Chapter 2: Starbucks, Swot Analysis, Strategic Business Unit

OC11103805 Page
0
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WLUBU352Grant PackardFall

BU352 Chapter Notes - Chapter 9: Toothpaste, Starbucks, Instant Coffee

OC11103806 Page
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Complexity of products and types of products: products are more than just products in the middle of it all, is the core customer. Luxury cars, legal se
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WLUBU352BadhFall

BU352 Chapter Notes - Chapter 7: Stratified Sampling, Virtual Community, Cluster Sampling

OC1436539 Page
17
Marketing research: set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision m
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WLUBU352Grant PackardFall

BU352 Chapter Notes - Fall 2018 Chapter 18 - Corporate social responsibility, Marketing ethics, Consumerism

OC11103802 Page
0
The scope of marketing ethics: business ethics: moral or ethical dilemmas that might arise in a business setting, marketing ethics, marketing is single
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WLUBU352BadhFall

BU352 Chapter Notes - Chapter 9: Private Label, Zipper, Corn Flakes

OC1436538 Page
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Core customer value: basic problem solving benefits that consumers are seeking. Convert core customer value into actual product consider name, features
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WLUBU352Shirley LichtiSummer

BU352 Chapter Notes - Chapter 13: Delayed Gratification, Loyalty Program, Omnichannel

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WLUBU352BadhFall

BU352 Chapter Notes - Chapter 10: Intangibility, Customer Satisfaction, Gift Registry

OC1436537 Page
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Service: any intangible offering (deed, performance, effort) that can"t by physically possessed. Customer service: human or mechanical activities firms
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WLUBU352Xuan ZhaoFall

BU352 Chapter Notes - Chapter 3: Swot Analysis, Visible Minority, Millennials

OC12445576 Page
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Marketers who understand and manage the changes in their marketing environments are able to adapt their product and service offerings to meet new chall
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WLUBU352Grant PackardFall

BU352 Chapter Notes - Chapter 18: Upselling, Brand Equity, Contin

OC2458034 Page
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WLUBU352Grant PackardFall

BU352 Chapter Notes - Chapter 1: Marketing Mix, Retail, Ikea

OC11103804 Page
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Getting money from a bank is a service and banks want to have (cid:272)o(cid:374)(cid:448)e(cid:374)ie(cid:374)t a(cid:374)d fast atm"s to add (cid:448
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WLUBU352Dave AshberryFall

Midterm Review BU352.docx

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Marketing a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer rel
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WLUBU352Grant PackardFall

[BU352] - Final Exam Guide - Everything you need to know! (42 pages long)

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Learning objectives: define organizational culture and discuss the contributors to a culture, discuss the assets and liabilities of strong cultures, de
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WLUBU352Xuan ZhaoFall

[BU352] - Final Exam Guide - Everything you need to know! (45 pages long)

Jessica Ma45 Page
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Marketing set of (cid:271)usi(cid:374)ess pra(cid:272)ti(cid:272)es desig(cid:374)ed to pla(cid:374) for a(cid:374)d prese(cid:374)t a(cid:374) orga(ci
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WLUBU352SwanstonWinter

BU352- Midterm Exam Guide - Comprehensive Notes for the exam ( 24 pages long!)

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Consumers in the middle, but how we go about reaching them is based on internal and external environment. Internal = direct influence (company, corpora
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WLUBU352Clarence BorjaWinter

BU 352 Final: BU352 Final Exam Review.pdf

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WLUBU352BadhFall

[BU352] - Final Exam Guide - Everything you need to know! (362 pages long)

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WLUBU352Clarence BorjaWinter

BU 352 Midterm: BU352 Midterm Review.pdf

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Target market: customer segment or group to whom the firm is interested in selling its products and services. Transacting value: list price, discounts,
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WLUBU352Grant PackardFall

BU352 Study Guide - Fall 2018, Comprehensive Midterm Notes - Ford Focus, Starbucks, Marketing Mix

OC111038048 Page
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Idea that we always want to be comfortable and reduce the work that we need to put in and make our lives easier: value = benefits/price. No name brand
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WLUBU352Xuan ZhaoFall

BU352- Midterm Exam Guide - Comprehensive Notes for the exam ( 38 pages long!)

OC65681438 Page
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Roots clothing, nike shoes, molson beer, kraft dinner: services, intangible customer benefits that are produced by people or machines and cannot be sep
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WLUBU352Brent BarrFall

[BU352] - Final Exam Guide - Ultimate 38 pages long Study Guide!

30
Bu 352 chapter 1 assessing the marketplace. Marketing is a set of (cid:271)usi(cid:374)ess pra(cid:272)ti(cid:272)es desig(cid:374)ed to pla(cid:374) f
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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 17: Peano Axioms, Unary Function

OC27178232 Page
0
De nition 15. 1 a axiom is a formula that is assumed as a premise in any proof. An axiom schema is a set of axioms de ned by a pattern or rule. Fix the
View Document
WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 5: Postcondition, Precondition, First-Order Logic

OC27178233 Page
0
Formal veri cation is when you state a speci cation and prove a program satis es the speci cation for all inputs. We formally specify and verify progra
View Document
WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 6: Halting Problem, Polynomial, Propositional Calculus

OC27178231 Page
0
Lecture 23, 24: november 29 - december 2, 2016. De nition 23. 1 something is computable if it can be calculated by a systematic procedure. A decision p
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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 5: Rule Of Inference, Distributive Property, Law Of Excluded Middle

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0
Formulas = and are equivalent. This, = is said to be de nable in terms of and . A set of connectives is said to be adequate i any n-ary (n 1) connectiv
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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 7: Logical Consequence, Truth Table, Commutative Property

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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 17: Atomic Formula, Mathematical Induction, Natural Number

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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 11: First-Order Logic, Free Variables And Bound Variables, Soundness

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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 7: Reductio Ad Absurdum, Modus Tollens, Natural Deduction

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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 5: Propositional Calculus, Concatenation, Royal Institute Of Technology

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WLUBU352Brent BarrSpring

BU352 Lecture Notes - Lecture 19: Proof Calculus, Soundness, Natural Deduction

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For resolution to be meaningful, we need the following. , 2} res ; that is, there is a resolution refutation with premises. That is, p { } res , then p
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