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All Educational Materials for ADMS 2200 at York University (YORKU)

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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 9: Form 10-Q, Pearson Education, Demand Curve

OC255855037 Page
30 Nov 2018
0
9. 1 consumption possibilities: guy has an income (y) of with which he can purchase dvds (d) at each and haircuts (h) at each. Which one of the foll
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Days Inn, Shoplifting

32 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Decision Support System, Association To Advance Collegiate Schools Of Business, Competitive Intelligence

40 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Automotive Products, Association To Advance Collegiate Schools Of Business, General Agreement On Tariffs And Trade

34 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Relationship Marketing, Strategic Planning

32 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Personal Selling, Management System

36 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Laundry Detergent, Brand Equity, Association To Advance Collegiate Schools Of Business

33 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Kurt Lewin, Association To Advance Collegiate Schools Of Business, Consumer Behaviour

36 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Environmental Resource Management, Market Environment

37 Page
17 Dec 2018
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YORKADMS 2200AllFall

ADMS 2200 Study Guide - Final Guide: Reckitt Benckiser, Mcgraw-Hill Education, Disinfectant

OC25402949 Page
1 Oct 2018
0
Note: you must hand in all pages of this exam. Failure to do so will result in a mark of zero. Write your name / student number on every page. Student
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Final Good, Life Insurance

35 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Sales Promotion, Production Function

29 Page
17 Dec 2018
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YORKADMS 2200Alexander RusetskiFall

ADMS 2200- Final Exam Guide - Comprehensive Notes for the exam ( 89 pages long!)

89 Page
29 Mar 2018
Bigger units are often broken down to smaller units. Economies of scale & scope allows large companies to make products at a lower cost than small comp
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YORKADMS 2200Alexander Rusetski

ADMS 2200- Final Exam Guide - Comprehensive Notes for the exam ( 36 pages long!)

36 Page
30 Nov 2017
Chapter 1 - marketing: the art and science of satisfying customers: what utility does coach create when the company combines fabric and leather in the
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YORKADMS 22005624Fall

[ADMS 2200] - Final Exam Guide - Ultimate 43 pages long Study Guide!

43 Page
29 Nov 2016
Chapter 1: the art and science of satisfying customers. What is marketing: production + marketing = utility. Utility: want satisfying power of a good o
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YORKADMS 2200DatelinaFall

[ADMS 2200] - Final Exam Guide - Comprehensive Notes for the exam (72 pages long!)

72 Page
1 Dec 2016
Ownership ability to transfer title to goods or services from. Retail sales (in exchange for currency or credit) marketing marketer to buyer. Identifie
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YORKADMS 2200Hendriks CharlesWinter

[ADMS 2200] - Final Exam Guide - Everything you need to know! (24 pages long)

24 Page
30 Mar 2017
Marketing creates utility through the exchange process by getting the person the exact product they want with the right place, time etc. Identifies the
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YORKADMS 2200Andreas StrebingerSummer

[ADMS 2200] - Final Exam Guide - Everything you need to know! (90 pages long)

90 Page
29 Nov 2016
Every company must serve customer needs create customer satisfaction to succeed. We refer to the art and science of satisfying customers because. Marke
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YORKADMS 2200Jean AdamsFall

[ADMS 2200] - Final Exam Guide - Comprehensive Notes for the exam (329 pages long!)

329 Page
1 Dec 2016
False or misleading price representation: misleading advertisement. Adms 2200 ch 1 marketing: the art and science of satisfying customers. Overview: ra
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YORKADMS 2200Marius DobreFall

ADMS 2200- Final Exam Guide - Comprehensive Notes for the exam ( 22 pages long!)

22 Page
29 Mar 2018
Blending of the four strategy elements product, distribution, promotion, and price to fit the needs to fit the needs and preferences of a specific targ
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YORKADMS 2200Alexander RusetskiFall

ADMS 2200- Final Exam Guide - Comprehensive Notes for the exam ( 91 pages long!)

91 Page
28 Mar 2018
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YORKADMS 2200Richard PattersonFall

[ADMS 2200] - Final Exam Guide - Ultimate 111 pages long Study Guide!

111 Page
29 Mar 2017
Marketing planning: the basis for strategy and tactics. Marketing planning-implementing planning activities devoted to achieving marketing objectives.
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Frequently-seen exam questions from 2014 - 2018.
YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Days Inn, Shoplifting

32 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Decision Support System, Association To Advance Collegiate Schools Of Business, Competitive Intelligence

40 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Automotive Products, Association To Advance Collegiate Schools Of Business, General Agreement On Tariffs And Trade

34 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Relationship Marketing, Strategic Planning

32 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Personal Selling, Management System

36 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Laundry Detergent, Brand Equity, Association To Advance Collegiate Schools Of Business

33 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Kurt Lewin, Association To Advance Collegiate Schools Of Business, Consumer Behaviour

36 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Environmental Resource Management, Market Environment

37 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Final Good, Life Insurance

35 Page
17 Dec 2018
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Sales Promotion, Production Function

29 Page
17 Dec 2018
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YORKADMS 2200Lee LiSpring

ADMS 2200 Lecture Notes - Lecture 9: Marketing Myopia, Relationship Marketing, Production Function

16 Page
11 Apr 2018
Chapter 1 (marketing: art & science of satisfying customers: define and discuss the four types of utility. Give examples of each, and explain which fun
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 1: E-Commerce, Marketing Myopia, Channel (Communications)

5 Page
11 Sep 2018
Lecture 1 (chapter 1) marketing: the art and science of satisfying customers. What is marketing: production and marketing together create utility (want
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 12: Integrated Marketing Communications, Guerrilla Marketing, Sales Promotion

17 Page
27 Nov 2018
Chapter 14: integrated marketing communications, advertising, and digital communications. Integrated marketing communication: the customer is at the he
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 4: Data Mining, Social Media Measurement, Social Media Analytics

8 Page
3 Oct 2018
Lecture 4: chapter 4 digital marketing and social media: living in the connected world. E-business: conducting online transactions with customers by co
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YORKADMS 2200Richard PattersonWinter

ADMS 2200 Lecture Notes - Lecture 6: Canadian Pacific Railway, Barrick Gold, Barclays

25 Page
15 Oct 2015
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 6: Cognitive Dissonance, Social Influence, Reference Group

4 Page
17 Oct 2018
Consumer decision: high-involvement purchase decision, low-involvement purchase decision, the consumer decision process: Problem or opportunity recogni
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YORKADMS 2200Lee LiFall

ADMS 2200 Lecture Notes - Lecture 1: Daimler-Motoren-Gesellschaft, Mercedes-Benz S-Class, Karl Benz

20 Page
11 Feb 2016
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 10: Tag Heuer, Pricing Strategies, Profit Maximization

10 Page
13 Nov 2018
Lecture 10 - pricing concepts and strategies (chapter 10) Pricing objectives and the marketing mix: profitability objectives, consumers must be convinc
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 2: Critical Role, Bargaining Power, Marketing Strategy

5 Page
19 Sep 2018
Lecture 2 strategic planning in cotemporary marketing. Strategic planning: determining o(cid:396)ga(cid:374)izatio(cid:374)"s p(cid:396)i(cid:373)a(cid
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YORKADMS 2200Lee LiSpring

ADMS 2200 Lecture Notes - Lecture 12: Total Quality Management, Customer Service, Marketing Mix

15 Page
11 Apr 2018
Chapter 9 (product & service strategies: list the 6 factors that distinguish services from goods. The most commonly used classification of consumer pro
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YORKADMS 2200Alexander RusetskiWinter

ADMS 2200 Chapter Notes - Chapter 1: World Trade Organization, Customer Relationship Management, Interactive Marketing

5 Page
6 Feb 2016
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YORKADMS 2200C.HendriksFall

ADMS 4444 - Identity & Inclusivity in Organizations Textbook Notes (Ron Ophir)

30 Page
2 Oct 2014
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YORKADMS 2200Marius DobreFall

ADMS 2200 Chapter Notes - Chapter 14-15: Integrated Marketing Communications, Guerrilla Marketing, Promotional Mix

10 Page
17 Oct 2018
Chapter 14: integrated marketing communications, advertising, and digital communications. Receiver decodes, or interprets, the message and sends feedba
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YORKADMS 2200Alexander RusetskiSpring

ADMS 2200 Chapter 10: ADMS 2200 Chapter 10 Notes

2 Page
25 Apr 2018
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YORKADMS 2200Marius DobreFall

ADMS 2200 Chapter Notes - Chapter 6: North American Industry Classification System, Relationship Marketing, Nearshoring

5 Page
17 Oct 2018
Commercial market: individuals and firms that acquire products to support, directly or indirectly, production. Trade industries: retailers or wholesale
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 16: Pricing Strategies, Marginal Revenue, Market Price

15 Page
12 Nov 2016
Pricing objectives classified into four major groups. Must set price of its products with profits in mind: even nonprofit must consider expenses and pr
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YORKADMS 2200Richard PattersonWinter

ADMS 2200 Chapter Notes - Chapter 12: Direct Selling, Marketing Mix, Customer Service

3 Page
30 Mar 2016
Distribuion moving goods and services from producers to customers is the second markeing mix variable and an important markeing concern. System of mark
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YORKADMS 2200Richard PattersonWinter

MARKETING PLAN (2).docx FULL

15 Page
17 Oct 2014
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YORKADMS 2200Winter

ADMS 2200 Chapter Notes - Chapter 1-12: Trend Analysis, Tim Hortons, Consumer Behaviour

30 Page
12 Apr 2015
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 5: Brand Loyalty, Reference Group, Virtual Community

15 Page
12 Oct 2016
Interpersonal determinants of consumer behavior: cultural influences. Culture values, beliefs, preferences, and tastes handed down from one generation
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YORKADMS 2200Richard PattersonFall

ADMS 2200 Study Guide - Final Guide: The Canadian Press, Account Executive, Web Design

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Rohit walia, monika patel, jason finegan, alex vysotskiy, Dreamgift caters to people who are seeking unique gift options for any special occasion. Esta
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YORKADMS 2200Jean AdamsFall

[ADMS 2200] - Midterm Exam Guide - Comprehensive Notes for the exam (43 pages long!)

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Adms 2200 ch 1 marketing: the art and science of satisfying customers. Overview: rapidly changing business landscapes create new challenge. Information
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YORKADMS 2200Hendriks CharlesWinter

ADMS 2200 Study Guide - Midterm Guide: Customer Relationship Management, Marketing Myopia, Strategic Planning

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YORKADMS 2200DatelinaFall

[ADMS 2200] - Final Exam Guide - Comprehensive Notes for the exam (72 pages long!)

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Ownership ability to transfer title to goods or services from. Retail sales (in exchange for currency or credit) marketing marketer to buyer. Identifie
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YORKADMS 2200Richard PattersonWinter

ADMS 2200 final exam review important terms, includes all the chapters with visual prestations to clear your understanding.If the terms are well understood and applied in the final, student will be good to go.

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Geographic segmentation: see the excel chart, canada"s population is 31. 6 millions, the biggest province is ontario (12. 6 millions), followed by queb
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YORKADMS 22005624Fall

[ADMS 2200] - Final Exam Guide - Ultimate 43 pages long Study Guide!

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YORKADMS 2200Li LeeWinter

Entire term notes

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YORKADMS 2200Kim SnowFall

ADMS 2200 Study Guide - Fall 2018, Comprehensive Midterm Notes - Canada, Internet, International

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YORKADMS 2200Jean AdamsFall

ADMS 2200 Final: [ADMS 2200] - Final Exam Guide - Everything you need to know! (164 pages long)

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29 Nov 2016
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Planning future activities in order to achieve organization objectives such as pricing decisions, distribution channels, advertising and . Process of d
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The 4 ps: the marketing mix: product: the thing itself. Includes brand, size, quality, features, packaging, warranty; lifecycle. Service is a thing you
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