All Educational Materials for JOUR 331 at Cal Poly San Luis Obispo

CAL POLYJOUR 331Yan ShanFall

[JOUR 331] - Final Exam Guide - Ultimate 26 pages long Study Guide!

26 Page
29 Nov 2016
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CAL POLYJOUR 331Yan ShanWinter

JOUR 331 Study Guide - Midterm Guide: Federal Trade Commission, Curtis Publishing Company, Brand Awareness

6 Page
13 Mar 2017
Unlike content on media, advertising is not organic (things people share/link), content is created by advertiser; it"s not a viral concept. Return on i
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EE 112 Cal Poly SLO solution Exam1.2 Fall03

1 Page
31 Jan 2019
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MATH 142 Exam 2 Solutions

3 Page
31 Jan 2019
Z u cos 1 u du = u du = p2au u2 + a cos 1(cid:18) a u a (cid:19) + c. A + bu a du = 2 a + bu + a ln(cid:12)(cid:12)(cid:12)(cid:12) A + bu + a(cid:12)(
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MATH 142 Exam 1 Solutions

3 Page
31 Jan 2019
Problem 1. (10pts) compute problem are not required to give an explanation in english. dx (cid:16)(x2 + x)sin 1(x)(cid:17). You must of course show you
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EE 112 Cal Poly SLO solution Final Fall03

6 Page
31 Jan 2019
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EE 112 Cal Poly SLO solution Exam1 Fall03

2 Page
31 Jan 2019
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EE 112 Cal Poly SLO SampleTest2 Fall03

1 Page
31 Jan 2019
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EE 112 Cal Poly SLO s2s3p2 Fall03

1 Page
31 Jan 2019
S6c(t$ 2 1 3 a|ttlr,l ff 2 lp rjor?. r|t@ tt a vofaqe ,a?aiw. " v " - 9 t l " 2 ? f - t vl l & r. | v o f t " t y . r * i j. __ (t) zxjl (cl t" cti?e(
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EE 112 Cal Poly SLO s2s3p1 Fall03

1 Page
31 Jan 2019
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EE 112 Cal Poly SLO s1p2 Fall03

1 Page
31 Jan 2019
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EE 112 Cal Poly SLO s1p1 Fall03

1 Page
31 Jan 2019
+ t " l - f i " a - t,ot, + yilot) O a q t " , ( 1 - o t t o 7 1 " d . = , - a t t o - e r o g - - _ , i a q - W i 1 = t - o t t o z \ o t - i a - flit
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CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 11: Adwords, Disney.Com, The Washington Post

2 Page
17 Nov 2016
Google"s net income was . 34 billion in 2015, an increase of 15% compared to 2014. Google"s annual report: we generate revenue primarily by delivering
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CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 10: Yelp

2 Page
16 Nov 2016
The continuous systematic observation and analysis of social media networks and social communities. Hollywood tracks social media chatter to target hit
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CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 2: Media Planning, Mass Production, Age Of Enlightenment

4 Page
5 Oct 2016
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CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 8: Snapple, Brand Equity, Sales Promotion

2 Page
24 Oct 2016
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CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 5: New Coke, James Vicary, Confirmation Bias

4 Page
12 Oct 2016
Stimuli in ads that operate below the threshold of consciousness, but that may be perceived subconsciously. The subliminal is below the liminal (the sm
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CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 4: Brand Equity, Swot Analysis, Competitor Analysis

4 Page
5 Oct 2016
What is brand equity? the value of how people such as consumers, distributors, and salespeople think and feel about a brand relative to its competition
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CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 7: Verizon Wireless, Strategic Planning

2 Page
19 Oct 2016
It"s about delivering clarity. account planner- makes sure content is relevant to consumers, navigate direction of campaign. It"s a destination you wan
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CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 3: Curtis Publishing Company

2 Page
5 Oct 2016
Volney palmer- the 1st man known to have worked on a commission basis; solicited ads for a newspaper on a 50% commission. 1850s, georgia rowell bought
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CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 6: Pizza Hut, Snapple

2 Page
17 Oct 2016
Open to others" opinions (even the most ridiculous ones) Giving up the linear thoughts and logical conclusions stupid=smart. Successful creative outing
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CAL POLYJOUR 331Yan ShanWinter

JOUR 331 Study Guide - Midterm Guide: Federal Trade Commission, Curtis Publishing Company, Brand Awareness

6 Page
13 Mar 2017
Unlike content on media, advertising is not organic (things people share/link), content is created by advertiser; it"s not a viral concept. Return on i
View Document
CAL POLYJOUR 331Yan ShanFall

[JOUR 331] - Final Exam Guide - Ultimate 26 pages long Study Guide!

26 Page
29 Nov 2016
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 11: Adwords, Disney.Com, The Washington Post

2 Page
17 Nov 2016
Google"s net income was . 34 billion in 2015, an increase of 15% compared to 2014. Google"s annual report: we generate revenue primarily by delivering
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 10: Yelp

2 Page
16 Nov 2016
The continuous systematic observation and analysis of social media networks and social communities. Hollywood tracks social media chatter to target hit
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 2: Media Planning, Mass Production, Age Of Enlightenment

4 Page
5 Oct 2016
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 8: Snapple, Brand Equity, Sales Promotion

2 Page
24 Oct 2016
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 5: New Coke, James Vicary, Confirmation Bias

4 Page
12 Oct 2016
Stimuli in ads that operate below the threshold of consciousness, but that may be perceived subconsciously. The subliminal is below the liminal (the sm
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 4: Brand Equity, Swot Analysis, Competitor Analysis

4 Page
5 Oct 2016
What is brand equity? the value of how people such as consumers, distributors, and salespeople think and feel about a brand relative to its competition
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 7: Verizon Wireless, Strategic Planning

2 Page
19 Oct 2016
It"s about delivering clarity. account planner- makes sure content is relevant to consumers, navigate direction of campaign. It"s a destination you wan
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 3: Curtis Publishing Company

2 Page
5 Oct 2016
Volney palmer- the 1st man known to have worked on a commission basis; solicited ads for a newspaper on a 50% commission. 1850s, georgia rowell bought
View Document

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CAL POLYJOUR 331Yan ShanWinter

JOUR 331 Study Guide - Midterm Guide: Federal Trade Commission, Curtis Publishing Company, Brand Awareness

6 Page
13 Mar 2017
Unlike content on media, advertising is not organic (things people share/link), content is created by advertiser; it"s not a viral concept. Return on i
View Document
CAL POLYJOUR 331Yan ShanFall

[JOUR 331] - Final Exam Guide - Ultimate 26 pages long Study Guide!

26 Page
29 Nov 2016
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 11: Adwords, Disney.Com, The Washington Post

2 Page
17 Nov 2016
Google"s net income was . 34 billion in 2015, an increase of 15% compared to 2014. Google"s annual report: we generate revenue primarily by delivering
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 10: Yelp

2 Page
16 Nov 2016
The continuous systematic observation and analysis of social media networks and social communities. Hollywood tracks social media chatter to target hit
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 8: Snapple, Brand Equity, Sales Promotion

2 Page
24 Oct 2016
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 7: Verizon Wireless, Strategic Planning

2 Page
19 Oct 2016
It"s about delivering clarity. account planner- makes sure content is relevant to consumers, navigate direction of campaign. It"s a destination you wan
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 6: Pizza Hut, Snapple

2 Page
17 Oct 2016
Open to others" opinions (even the most ridiculous ones) Giving up the linear thoughts and logical conclusions stupid=smart. Successful creative outing
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 5: New Coke, James Vicary, Confirmation Bias

4 Page
12 Oct 2016
Stimuli in ads that operate below the threshold of consciousness, but that may be perceived subconsciously. The subliminal is below the liminal (the sm
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 4: Brand Equity, Swot Analysis, Competitor Analysis

4 Page
5 Oct 2016
What is brand equity? the value of how people such as consumers, distributors, and salespeople think and feel about a brand relative to its competition
View Document
CAL POLYJOUR 331Yan ShanFall

JOUR 331 Lecture Notes - Lecture 2: Media Planning, Mass Production, Age Of Enlightenment

4 Page
5 Oct 2016
View Document

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