All Educational Materials for MKTG 345 at College of Charleston (COFC)

MKTG 345 Study Guide - Midterm Guide: User-Generated Content, Earned Media

4 Page
24 Oct 2016
Concepts: social profile, skins (or themes), identity reflectors. Social profile: foundation of your participation in social communities ( basically yo
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MKTG 345 Study Guide - Midterm Guide: Playtime, Platform Game, Satisficing

4 Page
24 Oct 2016
Gamer segments: causal: small time commitment, easy to learn vs core: lots of time, high skill level, immersive. Game design is built upon several laye
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MKTG 345 Study Guide - Quiz Guide: Social Shopping, Social Media Marketing, Alternate Reality Game

3 Page
24 Oct 2016
Identity probability is a term used to describe a single profile providing access across social networking sites with a single login ad shared informat
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MKTG 345 Study Guide - Final Guide: Reinforcement

4 Page
12 Dec 2016
Typically made up of an art director and a copywriter, who both report to creative director. Job is to create great advertising for their clients. => t
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MKTG 345 Study Guide - Final Guide: Web Analytics, Renren, Hinglish

5 Page
6 Dec 2016
Multiple blogs in multiple languages or just a single blog all in english. Do you allow mixed- language content on your youtube channel or twitter feed
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MKTG 345 Study Guide - Final Guide: Media Monitoring, Categorical Variable, Sampling Error

4 Page
6 Dec 2016
Study guide for social media final exam chap 9. Tools = technorati, social mention, whostalking, google alerts, google trends. Secondary research: info
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MKTG 345 Study Guide - Midterm Guide: Juicy Couture, Shopify, Social Media Marketing

4 Page
18 Sep 2016
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Frequently-seen exam questions from 2014 - 2018.

HONS 115 Lecture Notes - Lecture 17: Linear Particle Accelerator

3 Page
15 Apr 2019
Key ideas from section 3. 7: rates of change (part i: we now return to a topic we have already discussed brie y: what the derivative means in applicati
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MATH221 CofC math221sp05

4 Page
15 Feb 2019
No calculators, notes, books, or any other outside materials. Supporting work will be required on every problem (unless otherwise indicated). You are e
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MATH221 CofC math221sp02

2 Page
15 Feb 2019
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MATH221 CofC math221fa00

2 Page
15 Feb 2019
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MATH101 CofC math101sp09

8 Page
15 Feb 2019
Part 1: in problems 1 - 6, show work on this test paper. Work on scratch paper will not be graded. Final exam: solve the system: x 4 y = 7. Answer: ___
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MATH101 CofC math101sp08

8 Page
15 Feb 2019
Part 1: in problems 1 - 9, show work on this test paper. Work on scratch paper will not be graded. ____________________________________________________
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MATH120 CofC math120sp06

4 Page
15 Feb 2019
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MATH120 CofC math120fa14

17 Page
15 Feb 2019
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MATH120 CofC math120fa02

3 Page
15 Feb 2019
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MATH203 CofC math203fa09

4 Page
15 Feb 2019
No calculators, notes, books, or any outside materials. Unless otherwise indicated, supporting work will be required on every problem; one-word answers
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MKTG 345 Lecture Notes - Lecture 10: Alternate Reality Game, Social Media Marketing, Interactive Fiction

4 Page
12 Oct 2016
Class notes social media marketing make up day. Alternate relatiy game (arg): cores media genre of interactive fiction using multiple delivery and comm
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MKTG 345 Lecture Notes - Lecture 13: Social Media Marketing, Content Analysis

3 Page
28 Oct 2016
Role of social media in research qualitative social media research quantitative social media research research errors and biases. Marketers rely on sev
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MKTG 345 Lecture Notes - Lecture 9: Social Media Marketing, Platform Game, Game Design

3 Page
12 Oct 2016
Defined as a multiplayer competitive, goal-oriented activity with defined rules of engagement and online connectivity among a community of players. Mos
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MKTG 345 Lecture Notes - Lecture 11: Yelp, Barcode, Micropayment

4 Page
14 Oct 2016
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MKTG 345 Lecture Notes - Lecture 6: Social Proof, Social Currency, Active Minds

4 Page
12 Sep 2016
Opinion leader: a person who is frequently able to influence others" attitudes or behaviors. If you need to reach 2 million people then you just need t
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MKTG 345 Lecture Notes - Lecture 12: Social Media Marketing, Herding, Bounded Rationality

4 Page
21 Oct 2016
Ratings: scores that people acting in the role of critics assign to something as an indicator. Reviews: assessments with detailed comments about the ob
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MKTG 345 Lecture Notes - Lecture 15: Opportunity Cost, Smart Criteria, Social Media Marketing

5 Page
2 Nov 2016
Social media is similar to online advertisng especially in terms of the measuring metrics. Reach - the number of people exposed to the message. Frequen
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MKTG 345 Lecture Notes - Lecture 16: Social Media Marketing, Sina Weibo, Linkedin

7 Page
2 Nov 2016
Do you allow mixed-language content on your youtube channel and. How do you evaluate and prioritize these platforms (facebook, Products designed to sup
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MKTG 345 Lecture Notes - Lecture 1: Social Media Marketing, How I Met Your Mother, Alternate Reality Game

2 Page
27 Aug 2016
Horizontal revolution: today information flows across people, not just from big companies to people. Social media: the online means of communication, c
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MKTG 345 Lecture Notes - Lecture 5: Social Media Marketing, Web 2.0, Smallworld

3 Page
9 Sep 2016
Online communities: groups of people who come together for a specific purpose, who are guided by community policies, and who are supported by internet
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MKTG 345 Chapter Notes - Chapter 11: Hong Kong, Mixed Language, Information Privacy

3 Page
5 Dec 2016
Things to overcome when dealing with global social media marketing. How to meet needs of an audience that speaks multiple languages. How to be responsi
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MKTG 345 Chapter Notes - Chapter 3: Hootsuite, Dominick Fernow, Psychographic

4 Page
14 Sep 2016
Social footprints: are the marks a person makes when he or she occupies digital space. Lifestreams: are time-ordered streams of entries and posts. Pene
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MKTG 345 Chapter Notes - Chapter 2: Social Media Marketing, Swot Analysis, Social Commerce

3 Page
14 Sep 2016
Step 1: construct a situation analysis and identify key opportunities what to ask when conduction a situational analysis with reference too possible in
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MKTG 345 Chapter Notes - Chapter 1: Social Media Marketing, Web 2.0, Network Effect

3 Page
14 Sep 2016
Cloud computing: the general term for anything that involves delivering hosted services online. Croudsourcing : collective knowledge of a crowd to solv
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MKTG 345 Chapter Notes - Chapter 4: Social Media Marketing, Web 2.0, Smallworld

3 Page
14 Sep 2016
Members: are connected by their relationships with each other. Interactions: are behavior-based ties such as talking with each other or attending an ev
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MKTG 345 Chapter Notes - Chapter 1: Bounded Rationality, Expected Value Of Perfect Information, Emv

4 Page
14 Sep 2016
Steps: identify the problem, specify objectives and criteria for a solution, develop suitable alternatives, analyze and compare alternatives, select th
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MKTG 345 Lecture Notes - Lecture 10: Alternate Reality Game, Social Media Marketing, Interactive Fiction

4 Page
12 Oct 2016
Class notes social media marketing make up day. Alternate relatiy game (arg): cores media genre of interactive fiction using multiple delivery and comm
View Document

MKTG 345 Lecture Notes - Lecture 13: Social Media Marketing, Content Analysis

3 Page
28 Oct 2016
Role of social media in research qualitative social media research quantitative social media research research errors and biases. Marketers rely on sev
View Document

MKTG 345 Study Guide - Final Guide: Reinforcement

4 Page
12 Dec 2016
Typically made up of an art director and a copywriter, who both report to creative director. Job is to create great advertising for their clients. => t
View Document

MKTG 345 Chapter Notes - Chapter 11: Hong Kong, Mixed Language, Information Privacy

3 Page
5 Dec 2016
Things to overcome when dealing with global social media marketing. How to meet needs of an audience that speaks multiple languages. How to be responsi
View Document

MKTG 345 Study Guide - Final Guide: Media Monitoring, Categorical Variable, Sampling Error

4 Page
6 Dec 2016
Study guide for social media final exam chap 9. Tools = technorati, social mention, whostalking, google alerts, google trends. Secondary research: info
View Document

MKTG 345 Study Guide - Quiz Guide: Social Shopping, Social Media Marketing, Alternate Reality Game

3 Page
24 Oct 2016
Identity probability is a term used to describe a single profile providing access across social networking sites with a single login ad shared informat
View Document

MKTG 345 Lecture Notes - Lecture 9: Social Media Marketing, Platform Game, Game Design

3 Page
12 Oct 2016
Defined as a multiplayer competitive, goal-oriented activity with defined rules of engagement and online connectivity among a community of players. Mos
View Document

MKTG 345 Chapter Notes - Chapter 3: Hootsuite, Dominick Fernow, Psychographic

4 Page
14 Sep 2016
Social footprints: are the marks a person makes when he or she occupies digital space. Lifestreams: are time-ordered streams of entries and posts. Pene
View Document

MKTG 345 Study Guide - Midterm Guide: Playtime, Platform Game, Satisficing

4 Page
24 Oct 2016
Gamer segments: causal: small time commitment, easy to learn vs core: lots of time, high skill level, immersive. Game design is built upon several laye
View Document

MKTG 345 Chapter Notes - Chapter 2: Social Media Marketing, Swot Analysis, Social Commerce

3 Page
14 Sep 2016
Step 1: construct a situation analysis and identify key opportunities what to ask when conduction a situational analysis with reference too possible in
View Document

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The latest uploaded documents.

MKTG 345 Study Guide - Final Guide: Reinforcement

4 Page
12 Dec 2016
Typically made up of an art director and a copywriter, who both report to creative director. Job is to create great advertising for their clients. => t
View Document

MKTG 345 Study Guide - Final Guide: Web Analytics, Renren, Hinglish

5 Page
6 Dec 2016
Multiple blogs in multiple languages or just a single blog all in english. Do you allow mixed- language content on your youtube channel or twitter feed
View Document

MKTG 345 Study Guide - Final Guide: Media Monitoring, Categorical Variable, Sampling Error

4 Page
6 Dec 2016
Study guide for social media final exam chap 9. Tools = technorati, social mention, whostalking, google alerts, google trends. Secondary research: info
View Document

MKTG 345 Chapter Notes - Chapter 11: Hong Kong, Mixed Language, Information Privacy

3 Page
5 Dec 2016
Things to overcome when dealing with global social media marketing. How to meet needs of an audience that speaks multiple languages. How to be responsi
View Document

MKTG 345 Lecture Notes - Lecture 16: Social Media Marketing, Sina Weibo, Linkedin

7 Page
2 Nov 2016
Do you allow mixed-language content on your youtube channel and. How do you evaluate and prioritize these platforms (facebook, Products designed to sup
View Document

MKTG 345 Lecture Notes - Lecture 15: Opportunity Cost, Smart Criteria, Social Media Marketing

5 Page
2 Nov 2016
Social media is similar to online advertisng especially in terms of the measuring metrics. Reach - the number of people exposed to the message. Frequen
View Document

MKTG 345 Lecture Notes - Lecture 14: Social Media Marketing, Sentiment Analysis, Media Monitoring

3 Page
28 Oct 2016
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MKTG 345 Lecture Notes - Lecture 13: Social Media Marketing, Content Analysis

3 Page
28 Oct 2016
Role of social media in research qualitative social media research quantitative social media research research errors and biases. Marketers rely on sev
View Document

MKTG 345 Study Guide - Midterm Guide: Playtime, Platform Game, Satisficing

4 Page
24 Oct 2016
Gamer segments: causal: small time commitment, easy to learn vs core: lots of time, high skill level, immersive. Game design is built upon several laye
View Document

MKTG 345 Study Guide - Midterm Guide: User-Generated Content, Earned Media

4 Page
24 Oct 2016
Concepts: social profile, skins (or themes), identity reflectors. Social profile: foundation of your participation in social communities ( basically yo
View Document

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