Find Class Notes for BUS 359 at SBU

BUS 359 Lecture Notes - Lecture 1: Consumer Behaviour, Relationship Marketing, Database Marketing

BUS 359 Lecture Notes - Lecture 15: Consumer Behaviour

BUS 359 Lecture Notes - Lecture 13: Control Flow

BUS 359 Lecture Notes - Lecture 14: Decision-Making, Prospect Theory, Loss Aversion

BUS 359 Lecture Notes - Lecture 12: Elaboration Likelihood Model, Brand Equity

BUS 359 Lecture Notes - Lecture 11: Reinforcement

BUS 359 Lecture Notes - Lecture 10: Carl Jung, Materialism, Psychographic

BUS 359 Lecture 8: Lecture 8 - Self Identity

BUS 359 Lecture Notes - Lecture 9: Gender Identity, Making Money

BUS 359 Lecture Notes - Lecture 7: Financial Risk, Cultural Bias, Belongingness

BUS 359 Lecture Notes - Lecture 6: Free Recall, Autobiographical Memory, Episodic Memory

BUS 359 Lecture Notes - Lecture 5: Absolute Threshold, Hyperreality, Umami

BUS 359 Lecture Notes - Lecture 4: Roygbiv

BUS 359 Lecture Notes - Lecture 3: Brand Equity, Green Marketing, Media Literacy

BUS 359 Lecture Notes - Lecture 2: Cyanide Poisoning, Tylenol (Brand), Externality

BUS 359 Lecture Notes - Lecture 1: Consumer Behaviour, Psychographic, Antipositivism