‘Tis the season for sad wallets.
Recently, Netflix beefed up the price tags on a few of its service plans. According to Recode, the price of the originally $9.99/month plan (the one that allows users to stream on two different devices at the same time) is now $10.99. What was once the $11.99/month plan (simultaneous streaming on up to four devices) is up $2 to $13.99/month. The $7.99/month basic plan (streaming on one device) remains unchanged.
For new subscribers, the higher prices will appear on their bills immediately. Seasoned subscribers can expect to see them take hold in November.
No one likes paying more for things. In fact, a few dollars could be enough to encourage impacted subscribers to jump ship entirely. Curious to see what students have to say about this? (Hint: they’re not in agreement.) Here are some soundbites I gathered via Facebook:
“I feel like $12 a year isn’t enough of a difference to make me drop it. I’m more likely to quit because they’re losing all of their contracts to Hulu.”
“Basic plan has no increase, so I am unaffected.”
“Switched to Hulu (be)cause they have a cheap student package w/Spotify! It also has a bunch of shows that are on Netflix anyways.”
“After Bob’s Burgers was removed, I feel like a part of me died. Netflix shouldn’t raise their price unless Bob’s Burgers comes back.”
“Netflix for life!”
The decision of whether or not to drop a few more dollars on Netflix appears to be less about price and more about preference. Although the service creates a ton of original content, it regularly loses/forgoes contracts with other companies. This upsets fans of those series and movies, which, in turn, motivates them to seek out other streaming options.
So yes, the increases might push a few people to pursue Hulu, or HBO, or Amazon. (Options on options on options!) But, if what these students say holds true, lost content will be the real nail in the coffin. It may just be Bob’s Burgers or bust.