HMST2190 Lecture Notes - Lecture 9: Semiotics

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Lecture 9 gendered sport and physical activity. Se(cid:454) refers to people(cid:859)s a(cid:374)ato(cid:373)(cid:455) a(cid:374)d ph(cid:455)siolog(cid:455) male or female. Gender refers to all the nonbiological differences between males and females clothes, attitudes and behaviours. Inadequate media coverage: media coverage and inadequate financial rewards, reaction against the masculine qualities of sport. The photographer of the golden girls magazine was the photographer for penthouse: calendar featured large glossy photographs of the female athletes, second calendar included small action photographs. Media (cid:272)o(cid:448)erage of (cid:449)o(cid:373)e(cid:374)(cid:859)s sport has (cid:271)ee(cid:374) (cid:448)er(cid:455) (cid:373)i(cid:374)i(cid:373)al. I(cid:374) the (cid:858)9(cid:1004)s, a(cid:271)out (cid:1005)/(cid:1005)(cid:1004) arti(cid:272)les (cid:449)ere a(cid:271)out (cid:449)o(cid:373)e(cid:374)(cid:859)s sport. However, only in the olympic games is there more equal coverage of males and females, because. Australia is more interested in winning medals, rather than which gender won it. In magazines, about 10% of the magazine was made up of women as models. Women have very little say in the way they are portrayed in sports.

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