MKTG201 Lecture : Lec1 MKTG201
Document Summary
Religions of the empire: romans remained fascinated with greek culture, adapted greek culture, remained all traditions, well aware of olympian greek gods and made roman versions, public festivals were so important in greek culture, sports, public holidays also very common in roman world, divination of rulers the cult of emperor turned into divinities after their death, also the emperors were happy encourage the worship of themselves, this phenomena began in hellenistic period the hellenistic monarchs, cult worship (not negative ) smaller set whose interested in major or minor divinities. In its origin, pagan refers to people of the hills (country bumpkins: christian terms: pagans has negative connotation as well, christianity came state religion, became urban event not perferial event, syncretism correspondences between greek and roman mythology, zeus vs. jupiter (indo european connection jupiter arose in the italian peninusula independently of zeus.
