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Class Notes (1,030,126)
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MKTG (10)
MKTG2004 (10)

Class Notes for MKTG2004 at Australian National University

Marketing

MKTG2004 Lecture 12: L12
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12. TECHNOLOGY EMERGENCE OF PEER-TO-PEER (P2P) MARKET AKA SHARING ECONOMY OR COLLABORATIVE CONSUMPTION TECHNOLOGY AND MARKETING - Digital Marketing o Sub-branch (?) of traditional marketing that uses digital channels for t...

Marketing
MKTG2004
Julie
MKTG2004 Lecture Notes - Lecture 10: Interpersonal Communication, Mass Communication
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L10 PROMOTION AND INTEGRATED MARKETING COMMUNICATION (IMC) 1. COMMUNICATION - Communication: o The process by which we exchange or share meanings through a common set of symbols - Interpersonal communication: direct, face-...

Marketing
MKTG2004
Julie
MKTG2004 Lecture Notes - Lecture 8: Marketing Week, Valarie Zeithaml, Customer Service
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MARKETING WEEK 8 1. Intangible 2. Inseparable 3. Perishable 4. Variable 180 Words Definition and explanation Application Example INDIVIDUAL ASSIGNMENT - Define and Explain understanding of the given concept or theory e.g. ...

Marketing
MKTG2004
Julie
MKTG2004 Lecture Notes - Lecture 4: American Marketing Association, Dan Ariely, Reference Group
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4. CONSUMER DECISION MAKING 1. CONSUMER RESEARCH 2. ABOUT CONSUMER BEHAVIOUR - Processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods and services - a discipline dealing with...

Marketing
MKTG2004
Julie
MKTG2004 Lecture Notes - Lecture 3: Smart Tv, Stakeholder Theory, Pest Analysis
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WK 3 ETHICS AND CSR - Ethics o The moral principles that generally govern the conduct of an individual, group or organisation - Morals o Rules people develop as a result of cultural values and norms o Foundation of ethical...

Marketing
MKTG2004
Julie
MKTG2004 Lecture Notes - Lecture 7: Sales Promotion, Marketing Mix, Observability
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7. PRODUCTS Marketing Mix - Product: defined in terms of core, actual and augmented attributes; more than just tangible components - Place (Distribution): When, where and how product is made availabledistributed, including...

Marketing
MKTG2004
Julie
MKTG2004 Lecture Notes - Lecture 5: Retail
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5. BUSINESS-TO-BUSINESS MARKETING 1. OVERVIEW - Business-to-Business Marketing or B2B - Business-to-business marketing (B2B) is the marketing of goods and services to individuals and organisations for purposes other than p...

Marketing
MKTG2004
Julie
MKTG2004 Lecture Notes - Lecture 9: Customer Relationship Management
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L9 CHANNELS AND DISTRIBUTION REFLECTION - From a traditional or multichannel perspective, what are the potential functions of a physical store? - From the omnichannel perspective, what are the potential functions of a phys...

Marketing
MKTG2004
Julie
MKTG2004 Lecture Notes - Lecture 2: Marketing Strategy, Swot Analysis, Services Marketing
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MKTG WEEK 2 MARKETING STRATEGY WHAT IS PLANNING? - The process of anticipating future events and determining strategies to achieve organisational objectives in the future? *Which is more important plans or the planning pro...

Marketing
MKTG2004
Julie
MKTG2004 Lecture Notes - Lecture 1: Sales Promotion, Elon Musk, .Com
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L1 INTRO TO MARKETING WHAT IS MARKETING - Marketing is The activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and s...

Marketing
MKTG2004
Julie
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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