PHSED2102 Lecture Notes - Lecture 1: Dominant Ideology, Frankfurt School, Cathy Freeman

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The discipline (cid:862) co(cid:374)(cid:272)e(cid:396)(cid:374)ed (cid:449)ith the s(cid:455)ste(cid:373)ati(cid:272) stud(cid:455) of the de(cid:448)elop(cid:373)e(cid:374)t, o(cid:396)ga(cid:374)isatio(cid:374) a(cid:374)d ope(cid:396)atio(cid:374) of hu(cid:373)a(cid:374) societies- i(cid:374) sho(cid:396)t, (cid:449)ith (cid:449)hat so(cid:272)ial life is all a(cid:271)out a(cid:374)d ho(cid:449) it (cid:272)a(cid:374) (cid:271)e e(cid:454)plai(cid:374)ed(cid:863). The scope of sociology is extremely wide from global society to the family. Issues involve power and i(cid:374)e(cid:395)ualit(cid:455), so(cid:272)ial p(cid:396)o(cid:271)le(cid:373)s, so(cid:272)ial (cid:272)o(cid:374)fli(cid:272)t a(cid:374)d so(cid:272)ial (cid:272)ha(cid:374)ge. This is the position you take when you base ideas on nature (genes/dna etc). Example- a (cid:373)a(cid:374)(cid:859)s agg(cid:396)essio(cid:374) (cid:272)ould (cid:271)e i(cid:374)(cid:374)ate, (cid:396)elated to hormones. Or a sociologists point of view would suggest it is more related to masculinity and status. Sociology- idea of nurture on the agenda over nature. Kiwi attitude- advert for a babies pram. (cid:862)i(cid:374)(cid:374)ate(cid:863)- can do attitude. The add hooks onto the idea that it is a nz made product. Te(cid:374)ds to (cid:396)elate to ho(cid:449) n)(cid:859)s ideall(cid:455) (cid:449)ould see the(cid:373)sel(cid:448)es. Ideas around gender- connotations feeding into dominant ideas about gender- pink box versus black box tissue example.

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