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Class Notes (997,387)
AUS (33,042)
MKTG (8)
MKTG13-302 (8)

Class Notes for MKTG13-302 at Bond University

Promotional Design and Planning

MKTG13-302 Lecture Notes - Lecture 8: Competitive Advantage

Week 8 Promo Types of InformationalRational Appeals Focus on the co...

MKTG
MKTG13-302
Rafi Chowdhury
MKTG13-302 Lecture Notes - Lecture 4: Personal Selling, Marketing Buzz, Elaboration Likelihood Model

Week 4 PROMO The communication process model This is a straight mod...

MKTG
MKTG13-302
Rafi Chowdhury
MKTG13-302 Lecture Notes - Lecture 2: Psychographic, Railways Act 1921, Mass Marketing

Week 2 Ted Talk watch this 3 ways to lose control of your brand Coc...

MKTG
MKTG13-302
Rafi Chowdhury
MKTG13-302 Lecture Notes - Lecture 7: Classical Conditioning

Week 7 Advertising Creativity Creative strategy o Determining what ...

MKTG
MKTG13-302
Rafi Chowdhury
MKTG13-302 Lecture Notes - Lecture 1: Integrated Marketing Communications, Social Media Marketing, Digital Marketing

Week 1 Notes Promotional Design and Planning Week 1 Integrated Mark...

MKTG
MKTG13-302
Rafi Chowdhury
MKTG13-302 Lecture Notes - Lecture 3: Consumer Behaviour, Classical Conditioning, Marketing Myopia

Week 3 PROMO Consumer behaviour All about how people make decisions...

MKTG
MKTG13-302
Rafi Chowdhury
MKTG13-302 Lecture 5: Week 5 Promo

Week 5 Promo OverShadowing signal is so strong they forget this occ...

MKTG
MKTG13-302
Rafi Chowdhury
MKTG13-302 Lecture 6: Week 6 PROMO

Week 6 PROMO Factors influencing sales Competition Technology The e...

MKTG
MKTG13-302
Rafi Chowdhury

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