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Class Notes for ALA101 at Deakin University

DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 6: Psychographic, Sport Utility Vehicle, Competitive Advantage

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The process of determining objectives, deciding on strategies and implementing tactics. You"ll find it everywhere: organizational (everything) ,marketi
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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 10: Skywriting

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Week 10 offline media and integrated communication. It can be online but, a lot needs to be offline. This can be both offline, in terms of off the inte
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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 4: Professional Ethics, Vernacular, False Advertising

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It creates demand for products that people don"t need. The cost of advertising makes products more expensive. Advertising only ever tells one side of t
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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 1: Adland, Behavioural Sciences

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We all live a breath with, its so common maybe it has no meaning. Advertising- any form of pre-determined communication that"s uses media or a form of
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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 11: Media Mix, Roy Morgan Research, Amazonfresh

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What does this say about the ads cultural message. Apply models and discuss the concepts of consumers and their behaviour. The context in which the pro
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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 5: Energy Drink, Psychographic, Mateship

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Helps us understand how ads express their meanings . People don"t always follow the rules of language. Meaning comes from the interplay of words, image
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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 7: Disposable And Discretionary Income, Natural Environment, Eye Tracking

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Research is the basis for a brand communication plan. Markets are more fragmented, more difficult to communicate with. Consumers want (demand) more and
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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 9: Tinder, Media Mix, Anytime Fitness

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Make sure not limited to just digital, it can encourage people to talk about the brand. All media channels and vehicles have pros and cons. Good online
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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 1: Cloud Feedback, Library Journal, Melbourne University Publishing

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Advertising is such an omnipresent part of our everyday existence that it is easy to overlook its cultural and economic significance. When we do notice
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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 8: Second Screen, Media Mix, Media Buying

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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 3: Telstra, Brand Equity, Brand Loyalty

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An ad talking about australians hating ads, ironic, educated media savvy joke. A source or a send constructs a message through coding (in images and wo
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DEAKINALA101Richie BarkerFall

ALA101 Lecture Notes - Lecture 2: Media Planning, Psychological Pricing, Adland

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