ALA101 Lecture Notes - Lecture 10: Skywriting
Week 10 – Offline media and integrated communication
Communication
Communication needs to be holistic
It can be online but, a lot needs to be offline
This can be both offline, in terms of off the internet and offline in terms of not being involved with
any advertising
If they are thinking about the advertising in their spare time way from any of the real adverting
This is the key to get people encouraged
Offline media:
- Word of mouth
- Newspaper adverts
- Sponsorships
- Billboard
- Events
- Radio
- Flyers
- Out of home (out door media)
oBillboards, street posters, in-store, us wraps, taxi signs, shopping centre, floor
media, tram interiors, skywriting
oAdvantages: high impact reaching people during their everyday routines
oDisadvantages: audience often out of tune, often passive, blink and you miss it
Consumer touch points
- These are used to convey a brand meaning through advertising can be multiple touch points
Who advertisies
- Retailer
- Motor dealers
- Finance
- Entertainment
- Real estate
- Tourism
- Governments
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Week 10 offline media and integrated communication. It can be online but, a lot needs to be offline. This can be both offline, in terms of off the internet and offline in terms of not being involved with any advertising. If they are thinking about the advertising in their spare time way from any of the real adverting. This is the key to get people encouraged. These are used to convey a brand meaning through advertising can be multiple touch points. They have experienced serious change over the years, due to people using them less, as reliance on online advertsing has increased dramatically with our society and technological advances. These traditional media tools are merging and adapting with our online media and our current reliance on online technologies. By integrating and utilising both media types (offline and online) a wide ranger of audiences can be researched. More traditional media tools viewed by older more traditional people.
