BUSN2019 Lecture 2: International Business Context - Lecture 2
27 Nov 2018
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Document Summary
Three main areas of activity in international business are: selling, investing and buying, overseas operations, different cultures and foreign exchange, importing, exporting and foreign direct investment (fdi, foreign exchange, big brands and exporting. The 4 key areas of risk in international business are: cross-cultural, country, currency and commercial, cultural, location, political and money, transport, intellectual property, cultural and financial, business, financial, project and employee. Globalization allows firms to view the world as an integrated marketplace. Initially, scholars used the term market globalisation to refer to the emergence of global markets for standardized products and services and the growth of world-scale companies that serve those markets. However, the term has a broader meaning, and also refers to the interconnectedness of national economies and the growing interdependence of buyers, producers, suppliers and governments in different countries. Ongoing technological advances characterize the other megatrend that has trans- formed contemporary business.
