BUSN2019 Lecture 1: International Business Context - Lecture 1
Document Summary
Learning objectives: explain what is international business and the key concepts in international trade and investment, compare and contrast international business with domestic business, analyze the internationalization strategies pursued by firms, explain the benefits of studying international business. International business occurs when an organization or person engages in trade or investment across national borders. It includes both goods and services: for example, clothes, resources, services, labor. Three main areas of activity: importing, exporting, foreign direct investment (fdi) Globalization refers to the changes in the world where we are moving away from self-contained countries and toward a more integrated world. Globalization of business is the change in a business from a company associated with a single country to one that operates in multiple countries. Globalization is now starting to accelerate due to the advances in. It is about the growing integration of economies, markets and corporate supply chains: economic, social and environmental impacts.