BUSN2019 Lecture Notes - Lecture 9: Emerging Markets, Liquid Oxygen, Country Risk
27 Nov 2018
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Document Summary
The bric" countries: a key factor to why people are looking to target these markets is because they have a large population. However it"s not enough to just leapfrog cell phone technology, you need to focus on infrastructure etc. Just because you have a mobile phone, doesn"t mean that you"re very well financially connected. The new global challengers: some 100 companies from emerging markets are poised to become important 21st-century multinationals. China: icbc, sinopec, china unicom, galanz, haier, chunlan group corp. , lenovo, pearl river. Emerging markets as target markets: many have huge middle classes, with significant income for buying electronics, cars, health care services, and countless other products, many exhibit high economic growth rates. Emerging markets as manufacturing bases: many are home to low-wage, high-quality labour for manufacturing and assembly operations, many have large reserves of raw materials and natural resources, e. g. , south africa, brazil,
