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Semester
Class Notes (1,030,921)
AUS (35,044)
1003MKT (11)

Class Notes for 1003MKT at Griffith University

Introduction to Marketing

1003MKT Lecture Notes - Lecture 7: Iceberg, Servicescape, Germanwings
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Marketing Week 7 Lecture Notes Services Marketing Importance of services Services account for 70-80% of GDP in most advanced economies Services cover a very broad array of i...

Sales & Marketing
1003MKT
n/a
1003MKT Lecture Notes - Lecture 8: Marketing Week, Intangibility, Groupon
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Marketing Week 8 Lecture Notes Services Marketing Part 2 5 variables to judge quality in services Depending on the type of service, some variables are more important than others ...

Sales & Marketing
1003MKT
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1003MKT Lecture Notes - Lecture 5: Chemist Warehouse, Roy Morgan Research, Coca-Cola
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Marketing Week 5 Lecture Notes 3 approaches to strategy: (Slide 3 notes) Market strategies include mass marketing, one-to-one marketing, and target marketing based on market segments. These 3 strate...

Sales & Marketing
1003MKT
n/a
1003MKT Lecture 10: Week 10 Marketing Lecture Notes
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Week 10 Marketing Lecture Notes Price and Place Factors in setting a price: Campaign Company goals 1. Profit: Total Revenue Total costs (TRTC) Total revenue= price x sales volume 2. Market share: may require cutting price,...

Sales & Marketing
1003MKT
n/a
1003MKT Lecture Notes - Lecture 7: Marketing Week, Services Marketing, Intangibility
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find more resources at oneclass.com Marketing Week 7 Lecture Notes Services Marketing Importance of services Services account for 70-80% of GDP i...

Sales & Marketing
1003MKT
n/a
1003MKT Lecture 4: Marketing Week 4 Lecture Notes
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Marketing Week 4 Lecture Notes Consumer Behavior As a manger, you have no control over how consumers behave An understanding of consumer behaviour informs managerial decisions including: o what product attributes or featur...

Sales & Marketing
1003MKT
n/a
1003MKT Lecture Notes - Lecture 2: Pest Analysis, Swot Analysis, Marketing Mix
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Marketing lecture week 2 notes CH2 The marketing environment and market analysis Learning objectives 1. Explain the factors in the PESTLE framework, and how each factor could affect a business 2. Describe a SWOT analysis a...

Sales & Marketing
1003MKT
n/a
1003MKT Lecture Notes - Lecture 1: Change.Org, Corporate Social Responsibility, American Marketing Association
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Marketing Assessment Summary: Diagnostic quiz open from Mon 27 Feb Friday 10 Marchh Two quizzes (10 each) open from March 14 20 th th Open from April 1824 th Situation analysis (40) open from Friday 7 April 17.00 Marketing...

Sales & Marketing
1003MKT
n/a
1003MKT Lecture 9: Week 9 Marketing lecture notes
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Week 9 Marketing lecture notes Promotion Promotion An organizations efforts to o 1. Inform o 2. Persuade, and o 3. Remind consumers, and other stakeholder (employees, shareholder, journalists etc.) Notes from slide: Promot...

Sales & Marketing
1003MKT
n/a
1003MKT Lecture 6: Week 6 Marketing Lecture Notes
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Week 5 Marketing Lecture Notes Product Notes from slide 1: Consumer products can be classified according to the way in which the consumer buys them, or the amount of effort they are prepared to put into obtaining the produ...

Sales & Marketing
1003MKT
n/a
1003MKT Lecture Notes - Lecture 3: Google Analytics, Neuromarketing, Marketing Week
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Marketing Week 3 Lecture notes Market research An activity that discovers information of use in making business decisions Market research is an essential component of understanding the market, and the macro and micro envir...

Sales & Marketing
1003MKT
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Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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