MAS105 Lecture 1: Session 2 - 2016 Week 1 Lecture 1

• School: Macquarie University
• Department: Media and Communication Studies - International Communication/International Communication PACE
• Course: MAS105
• Professor: any

Document Summary

Convergence culture: classes, unit structure, assessment details, convergence. Lecture outline: admin, technological convergence, industrial convergence, cultural convergence, ideas to question, technological determinism. Key ideas: convergence (wk 1-3, control (wk 4-8, consumption (wk 9-12) Need to re ect critically on own work. Need to interrogate ideas critically and analytically. Convergence (wk 1-3: current contexts, how did we get here, what makes media change, key theme: challenging ideas about technology, media and newness. Why start here: ideas not industry based course ( regulation or audiences rather than lm or radio ) Types of convergence: technological convergence: the ows of content across media platforms , industrial convergence: cooperation between media industries , cultural convergence: migratory behaviour of media audiences , te chnological convergence, digitalisation. Mas105: (consequently) the ow of content across platform. How new is convergence: both media machines and computing machines were absolutely necessary for the functioning of mass society.