MAS105 Lecture Notes - Lecture 1: Neoliberalism, Raymond Williams, Marshall Mcluhan

• School: Macquarie University
• Department: Media and Communication Studies - International Communication/International Communication PACE
• Course: MAS105
• Professor: any

Document Summary

This is a reading for now, but also to come back to later in the semester you will find it a helpful starting point for a number of essay questions. Overview: recap: thompson"s broadcast mode, what makes media change, technological determinism, cultural determinism, complication invention". The broadcast model: a model of mass communication, media industries, commodi cation, structured break, extension in space and time, public circulation. Doesn"t have embedded ethics that humans have: offers a critique of democratising effect of media, ideas about media might mean just as important what media actually does. Both the production and consumption of new media have become decentralised, highly individuated and woven ever more closely into the fabric of everyday life (lister et al, 2008, 30) 2003, 11: need to start interrogating underpinning ideas about progress. Is an immensely powerful and now largely orthodox view of the nature of social change.