PHL137 Lecture Notes - Lecture 1: Trump (Surname), Eugenius Warming, Postal Voting
Document Summary
Week 9: the power of language and rhetoric. Persuasion and manipulation in media and politics. Automatic thinking revisited: the power of names. Language can affect our thinking in surprising ways. Some of the responses to language seem to be automatic in the sense we discussed in week 5. Example: how something is named or described our judgement of it. There"s been a lot of research conducted about the extent to which people may suffer discrimination of the basis of their name, if that name associates them with a group that is itself discriminated against. Research have found that cbs in the us with typically black names are judged more harshly than those with typically white names. Those judging the cvs have an explicit or implicit preference for white candidates and assume that the white names of white candidates. Based on figures from south carolina, compared to a woman with a typically female name like sue .
