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Class Notes (1,044,484)
AUS (35,215)
UniMelb (5,189)
MKTG (130)
MKTG10001 (70)

Class Notes for MKTG10001 at University of Melbourne

Principles of Marketing

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 11: Service Design, Service Recovery, Customer Retention

TUTORIAL 11: Services Marketing 1. Why is quality more difficult to manage in service industries than it is in the case of physical goods? The good delivered is intangible, so customer might have varying expectations Emplo...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture 10: Tut 10 Distribution

Tutorial 10 Fruits Vegetables Distribution Intensive Where products are placed in as many outlets as possible Selective Where products are placed in more limited number of outlets in defined geographic areas , high end Ex...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 9: Product Design, Marketing Mix

Tutorial 9 Beats Case Study Case questions: 1. Skimming price strategy: price set to maximize how much money can be charged for a given product a. 4 conditions under which skimming yields max corporate value: i. High barri...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 12: Jb Hi-Fi, Shampoo, Services Marketing

Review Lecture Consumer tradeoff decisions; better to focus on one attribute Value: Benefit cost What happens when consumers find value in your product or service? They are willing to make that transaction They make a loya...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 8: 1978 Atlantic Hurricane Season, Boeing, Mondelez International

Lecture 8 Pricing Lawyers charging on word count in the documents they wrote Number of words not really indicative of quality of work and time spent Then they switched pricing to minutes Redirection from amount of time to ...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 5: Blind Taste Test, Darth Vader, Coffee Bean

Product Life Cycle Product one of four ps Cocacola example: In 1980s was lagging behind Pepsi So they did a blind taste test and found out people actually prefer the taste of Pepsi So they tried to improve their product, r...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 12: Ovarian Cancer

Monday 23rd between 103 Swotvac Consultation Review Tut Past Exam Question: When Milton Friedman stated that the social responsibility of business is to increase its profits what was the basis for his argument? Debate the ...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 9: Chinese Whispers, Services Marketing, Marketing Mix

Lecture 9 Distribution Channels Conflict Context Two levels of conflict: horizontal, vertical Ford example: Manufactures cars, has distributors, then goes to dealership Dealers will try to conflict with other dealers to g...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture 10: Lec 10 Services Marketing _ Marketing Ethics

Services Marketing Service Failure Recovery More inclined to review bad than good with servicesproduct With services, you dont really hear the customer is upset you usually keep it to yourself could be cultural norms Trea...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 10: Alternative Civilian Service, China Merchants Bank, Political Correctness

X. Service Marketing 14. Expanding the marketing mix 14.1 Strategic use of the expanded marketing mix variables Expanded marketing mix variables o People: actors involved with processes or experiences. Als...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 11: Royal Dutch Shell, Risk Management

XI. Sustainability and Business Ethics Motivations for the Social Responsibility of Business Business reasons (instrumental; enlightened self-interest) o Opportunities/rewards o Risks/penalties ...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture 3: MKTG10001 Lecture 3: 3. Consumer Behaviour

III. Consumer Behaviour 4. Consumer Behaviour 4.1 The importance of understanding consumer behaviour Consumer behaviour: the decision processes, purchasing and consuming acts of enduser consumers and those consumers who pu...

Marketing
MKTG10001
Nicole Mead
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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