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Class Notes (998,117)
AUS (33,102)
UniMelb (5,012)
MKTG (129)
MKTG10001 (69)

Class Notes for MKTG10001 at University of Melbourne

Principles of Marketing

Marketing
MKTG10001
Nicole Mead
Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 11: Service Design, Service Recovery, Customer Retention

TUTORIAL 11: Services Marketing 1. Why is quality more difficult to...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture 10: Tut 10 Distribution

Tutorial 10 Fruits Vegetables Distribution Intensive Where product...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 9: Product Design, Marketing Mix

Tutorial 9 Beats Case Study Case questions: 1. Skimming price strat...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 12: Jb Hi-Fi, Shampoo, Services Marketing

Review Lecture Consumer tradeoff decisions; better to focus on one ...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 8: 1978 Atlantic Hurricane Season, Boeing, Mondelez International

Lecture 8 Pricing Lawyers charging on word count in the documents t...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 5: Blind Taste Test, Darth Vader, Coffee Bean

Product Life Cycle Product one of four ps Cocacola example: In 1980...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 12: Ovarian Cancer

Monday 23rd between 103 Swotvac Consultation Review Tut Past Exam Q...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 9: Chinese Whispers, Services Marketing, Marketing Mix

Lecture 9 Distribution Channels Conflict Context Two levels of con...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture 10: Lec 10 Services Marketing _ Marketing Ethics

Services Marketing Service Failure Recovery More inclined to revie...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 10: Alternative Civilian Service, China Merchants Bank, Political Correctness

X. Service Marketing 14. Expanding the marketing mix 14.1 Strategic...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture Notes - Lecture 11: Royal Dutch Shell, Risk Management

XI. Sustainability and Business Ethics Motivations for the Social R...

Marketing
MKTG10001
Nicole Mead
MKTG10001 Lecture 3: MKTG10001 Lecture 3: 3. Consumer Behaviour

III. Consumer Behaviour 4. Consumer Behaviour 4.1 The importance of...

Marketing
MKTG10001
Nicole Mead
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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