MKTG10001 Lecture Notes - Lecture 9: Amway, Pyramid Scheme, Information System
31 Jul 2018
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Document Summary
Independent wholesalers always have a wide range of products available: retailers, types of wholesalers, merchant wholesalers. Improve customer service: speed up inventory replenishment, cut the costs of bringing products to the consumer, greater trust and better relationship, ways to improve cooperation, view as a unified supply chain, should agree on common objective and tasks. Conventional marketing channels: channel members acting independently, maximising own profits even at the expense of maximising the profits for the system as a whole, vertical marketing systems (vms, channel members acting as a unified system. Corporate vms: combines successive stages of production and distribution under single ownership: contractual vms: independent firms at different levels of production and distribution integrating their programs on a contractual basis. Administered vms: co-ordinates successive stages of production and distribution through the size and power of one of the parties, co-ordination might also be achieved through relational (i. e. , trust, norms, reciprocity) means, channel conflict.
