SCRN20011 Lecture Notes - Lecture 6: Transmedia Storytelling, Oligopoly, High-Concept

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Lecture 6: cinema exhibition
Cinema complexes
Films as part of a larger social environments
How cinematic experience placed into the wider context
The entertainment experience
Audience respond to the spectacle the same way the characters are immersed and astonished by
the events in the film
Theres an audience in the film and theres an audience watching the film
The dinosaur as cinematic experience
Showed off new emerging animation techniques (gertie the dinosaur)
Spielberg style and signature
Visual
Key use of bright lights
Spx
Scale and spectacle
The spielberg face
Themes
The patriarchal family
]threat and protection importance of child-like innocence and awe (in both kids and adults)
Jurassic park
Diegetic characters marvel at the creatures
Theatre audience marvel at the spx tech
An aware audience -> enjoy the illusion of being filmed
The spectacle and film
Spectacle help draw u into the world or just there for the ~aesthetics~
Spectacle aesthetics
Consider cbalance betw real and CGI in mise-en-scene
Dynamic betw practical and cgi effects
Materiality and immateriality
Marketability on the basis of spx virtuosity
Showing off advances in etch since the prev film
Visual allusionism reminds audience of advances across film history more broadly
Invites audiences to make comparison with previous films
Story of sps mirrors that of the diegesis
High concept from the 1980s
Impact of conglomeration
After the 'film school generation' -> directors start coming from other entertainment industries
Rapid style of music video of editing
Impact of video games and theme parks
Gradually becomes an organized strategy within conglomeration
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Document Summary

Films as part of a larger social environments: how cinematic experience placed into the wider context. The entertainment experience: audience respond to the spectacle the same way the characters are immersed and astonished by the events in the film, theres an audience in the film and theres an audience watching the film. Showed off new emerging animation techniques (gertie the dinosaur) ]threat and protection importance of child-like innocence and awe (in both kids and adults) Jurassic park: diegetic characters marvel at the creatures, theatre audience marvel at the spx tech, an aware audience -> enjoy the illusion of being filmed. Spectacle help draw u into the world or just there for the ~aesthetics~ Spectacle aesthetics: consider cbalance betw real and cgi in mise-en-scene, dynamic betw practical and cgi effects, materiality and immateriality, marketability on the basis of spx virtuosity, visual allusionism reminds audience of advances across film history more broadly. Invites audiences to make comparison with previous films.

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