MKC1200 Lecture Notes - Marketing Channel, Network Management, Experience Curve Effects
9 Jul 2013
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Document Summary
A business market consists of all the organisations that buy goods and services to use in the production of other products and services that are sold, rented or supplied to others. The business buying process is the decision-making process by which business buyers establish the need for purchased products and services and identify, evaluate and choose between alternative brands and suppliers. The industrial market consists of all the individuals and organisations acquiring goods and services that are used in the production of other goods and services. The reseller market consists of all the individuals and organisations that acquire goods for the purpose of reselling or renting them to others, usually at a profit. The government market consists of government units at all levels federal, state and local government that purchase or rent foods used in carrying out their functions. The institutional market includes schools, hospitals and other institutions that provide goods and services to people in their care.
