ATS2269 Lecture Notes - Lecture 4: Neoliberalism, Jim Crow Laws, Ethnic Conflict

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Australian"s think the world is watching them > playing to an imaginary. Melbourne does sports business better than most cities > economy based on sport culture > trickle up effect of wealth (wealth accumulated in top few) Donald bradman (cricketer): almost hit a perfect score in a test match > he was good at manipulating the media, that"s part of how he was so successful. Horse racing is a big sport in melbourne. Cricket was spread through the british public schooling system > we see it all across the empire. Industrial revolution = disposable income so could take the day off and play football. Sport was professionalised (north england) and commercialised. The moulding of a sports business cycle > civic pride/local business investment, purchasing best players (labour market), stadia investment, commercial success depends on playing success, competitive league. The spread of british games (1870 1914)

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