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AUS (35,062)
Monash (3,663)
MKC (65)
MKC2500 (24)

# Class Notes for MKC2500 at Monash University

Marketing research analysis

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##### MKC2500 Lecture Notes - Lecture 25: Linear Map Premium

ETC2500 Notes Part 1. Measurement and Scales Attitude Measurement Many questions in marketing research are designed to measure attitudes Attitudes are psychological constructs, used to conceptualize the intangible 4 Existe...

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 16: Simple Linear Regression, Confidence Interval, Dependent And Independent Variables Premium

ETC2500 Notes Simple linear regression(Bivariate regression) A procedure for deriving an equation for the imperfect but linear relationship between a single scale dependent variable and a single scale dependent variable, t...

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 15: Laundry Detergent, Linear Regression, Confidence Interval Premium

ETC2500 Notes Regression in SPSS example The expected relationship between x = age (in years) and y = price (in dollars) is estimated as price = 4.147 0.016 x age (We know this relationship is not perfect) The estimated in...

MKC2500
Professor
##### MKC2500 Lecture 23: Notes Premium

ETC2500 Notes: Confidence intervals

MKC2500
Professor

ETC2500 Notes

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 24: Sampling Distribution Premium

ETC2500 Notes Suppose you have decided to use a normal distribution to represent a variable from your population of interest For every pair (, ) there is a dierent distribution! Youll need to choose the values for and Sinc...

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 19: Analysis Of Variance Premium

ETC2500 Notes Test of equal variances (Levenes Test) We can look for evidence of unequal variances using another test using Levenes Test for Equality of Variances(Homogeneity of Variance Test) This is a test that determine...

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 20: Null Hypothesis, Statistical Hypothesis Testing, Standard Deviation Premium

ETC2500 Notes ttest distribution: A univariate hypothesis test using the t distribution which is used when the standard deviationis unknown and the sample size is small Different types of tests Tests of association Tests o...

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 17: Statistic, Ordinal Data, Rishi Premium

ETC2500 Notes Pearson Correlation Correlation is a standardised statistical measure of the covariation, or association, between two variables o Used for scale variables Pearson Correlation is the most commonly used sample ...

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 18: Null Hypothesis, Shampoo, Total Variation Premium

ETC2500 Notes Conducting OneWay ANOVA 1. Identify the dependent and independent variables Must have a dependent variable (preference for a shampoo) that is metric (measured using an interval or ratio scale) and one or more...

MKC2500
Professor
##### MKC2500 Lecture 6: Notes Premium

ETC2500 Notes Normal Distribution We often need to choose a probability distribution as a characterisation of a population variable Consider N , 2 as a population distribution bellshaped curve is the population mean, ident...

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 14: Mobile Phone, Fixed Cost, Observational Error Premium

ETC2500 Notes Primary Scales of Measurement A Comparison of Scaling Techniques Comparative scales Paired comparison Which of the following two products do you prefer? Honda Accord Toyota Corolla 28,000 26,000 Automatic Tra...

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 7: Categorical Variable, Univariate, Codebook Premium

ETC2500 notes The Data Preparation Process 1. Preliminary plan of data analysis 2. Questionnaire checking 3. Editing 4. Coding 5. Transcribing 6. Data cleaning 7. Variable respecication and recoding 8. Selecting a dataanal...

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 13: Leading Question, Shampoo, Global Marketing Premium

ETC2500 Notes Part 2. Questionnaire Design Determining the content of individual questions Questions to consider: Is the question necessary? Are several questions needed instead of one? Do the respondents have the necessar...

MKC2500
Professor
##### MKC2500 Lecture Notes - Lecture 5: Random Assignment, Design Of Experiments, Analysis Of Variance Premium

ETC2500 Notes Causal Research We have mainly been discussing descriptive research designs These are studies that use surveys and observation methods to collect information While they provide insight into why different beha...

MKC2500
Professor
##### Permachart - Marketing Reference Guide: Security Interest, Consequential Damages, Parol Evidence Rule

TM permacharts S a le s&L e a s e so fG o o d s General Considerations Un...

Accounting
ACTG 2010
All Professors
##### Permachart - Marketing Reference Guide: Secured Transaction, Chattel Mortgage, Security Interest

permacharts TM S e c u r e dT r a n s a c t io n s Scope ...

Accounting
ACTG 2010
All Professors
##### Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
##### Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
##### Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors
##### Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Stocks & Bonds WHAT IS A STOCK? WHAT IS A BOND? ...

Biology
BIOL2761
All Professors
##### Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Mutual Funds WHAT IS A MUTUAL FUND? PURCHASING & REDEE...

Biology
BIOL2721
All Professors
##### Permachart - Marketing Reference Guide: Market Segmentation, Data Mining, Customer Relationship Management

Marketing Planning 2 Marketing Planning 3 permacharts TM ...

BUS 343
All Professors
##### Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

BUS 343
All Professors
##### Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

BUS 343
All Professors
##### Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

MGMT 10
All Professors
##### Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
##### Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW 464
All Professors
##### Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA 2283
All Professors
##### Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA 2283
All Professors
##### Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA 643
All Professors
##### Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM CContracts WHAT IS A CONTRACT? STATUTE OF FRAUDS ...

LAW 603
All Professors
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