Filter By
Filter Reset
Lectures
  • All Lectures
  • Lecture 1 (1)
  • Lecture 2 (1)
  • Lecture 3 (1)
  • Lecture 4 (1)
  • Lecture 5 (1)
  • Lecture 6 (1)
  • Lecture 7 (1)
  • Lecture 8 (1)
  • Lecture 9 (1)
  • Lecture 10 (1)
  • Lecture 11 (1)
  • Lecture 12 (1)
  • Lecture 13 (1)
  • Lecture 14 (1)
  • Lecture 15 (1)
  • Lecture 16 (1)
  • Lecture 17 (1)
  • Lecture 18 (1)
  • Lecture 19 (1)
  • Lecture 20 (1)
  • Lecture 21 (1)
  • Lecture 23 (1)
  • Lecture 24 (1)
  • Lecture 25 (1)
Top Professors
Semester
Class Notes (1,032,691)
AUS (35,062)
Monash (3,663)
MKC (65)
MKC2500 (24)

Class Notes for MKC2500 at Monash University

Marketing research analysis

MKC2500 Lecture Notes - Lecture 25: Linear Map
Premium

ETC2500 Notes Part 1. Measurement and Scales Attitude Measurement Many questions in marketing research are designed to measure attitudes Attitudes are psychological constructs, used to conceptualize the intangible 4 Existe...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 16: Simple Linear Regression, Confidence Interval, Dependent And Independent Variables
Premium

ETC2500 Notes Simple linear regression(Bivariate regression) A procedure for deriving an equation for the imperfect but linear relationship between a single scale dependent variable and a single scale dependent variable, t...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 15: Laundry Detergent, Linear Regression, Confidence Interval
Premium

ETC2500 Notes Regression in SPSS example The expected relationship between x = age (in years) and y = price (in dollars) is estimated as price = 4.147 0.016 x age (We know this relationship is not perfect) The estimated in...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture 23: Notes
Premium

ETC2500 Notes: Confidence intervals

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture 21: Notes
Premium

ETC2500 Notes

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 24: Sampling Distribution
Premium

ETC2500 Notes Suppose you have decided to use a normal distribution to represent a variable from your population of interest For every pair (, ) there is a dierent distribution! Youll need to choose the values for and Sinc...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 19: Analysis Of Variance
Premium

ETC2500 Notes Test of equal variances (Levenes Test) We can look for evidence of unequal variances using another test using Levenes Test for Equality of Variances(Homogeneity of Variance Test) This is a test that determine...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 20: Null Hypothesis, Statistical Hypothesis Testing, Standard Deviation
Premium

ETC2500 Notes ttest distribution: A univariate hypothesis test using the t distribution which is used when the standard deviationis unknown and the sample size is small Different types of tests Tests of association Tests o...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 17: Statistic, Ordinal Data, Rishi
Premium

ETC2500 Notes Pearson Correlation Correlation is a standardised statistical measure of the covariation, or association, between two variables o Used for scale variables Pearson Correlation is the most commonly used sample ...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 18: Null Hypothesis, Shampoo, Total Variation
Premium

ETC2500 Notes Conducting OneWay ANOVA 1. Identify the dependent and independent variables Must have a dependent variable (preference for a shampoo) that is metric (measured using an interval or ratio scale) and one or more...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture 6: Notes
Premium

ETC2500 Notes Normal Distribution We often need to choose a probability distribution as a characterisation of a population variable Consider N , 2 as a population distribution bellshaped curve is the population mean, ident...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 14: Mobile Phone, Fixed Cost, Observational Error
Premium

ETC2500 Notes Primary Scales of Measurement A Comparison of Scaling Techniques Comparative scales Paired comparison Which of the following two products do you prefer? Honda Accord Toyota Corolla 28,000 26,000 Automatic Tra...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 7: Categorical Variable, Univariate, Codebook
Premium

ETC2500 notes The Data Preparation Process 1. Preliminary plan of data analysis 2. Questionnaire checking 3. Editing 4. Coding 5. Transcribing 6. Data cleaning 7. Variable respecication and recoding 8. Selecting a dataanal...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 13: Leading Question, Shampoo, Global Marketing
Premium

ETC2500 Notes Part 2. Questionnaire Design Determining the content of individual questions Questions to consider: Is the question necessary? Are several questions needed instead of one? Do the respondents have the necessar...

Business - Marketing - MKC
MKC2500
Professor
MKC2500 Lecture Notes - Lecture 5: Random Assignment, Design Of Experiments, Analysis Of Variance
Premium

ETC2500 Notes Causal Research We have mainly been discussing descriptive research designs These are studies that use surveys and observation methods to collect information While they provide insight into why different beha...

Business - Marketing - MKC
MKC2500
Professor
Permachart - Marketing Reference Guide: Security Interest, Consequential Damages, Parol Evidence Rule

TM permacharts S a le s&L e a s e so fG o o d s General Considerations Un...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Secured Transaction, Chattel Mortgage, Security Interest

permacharts TM S e c u r e dT r a n s a c t io n s Scope ...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Stocks & Bonds WHAT IS A STOCK? WHAT IS A BOND? ...

Biology
BIOL2761
All Professors
Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Mutual Funds WHAT IS A MUTUAL FUND? PURCHASING & REDEE...

Biology
BIOL2721
All Professors
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA - Business Administration
BA 2283
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM CContracts WHAT IS A CONTRACT? STATUTE OF FRAUDS ...

Law and Business
LAW 603
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit