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Class Notes (1,032,740)
AUS (35,062)
Monash (3,663)
MKF (14)
MKF1120 (12)

Class Notes for MKF1120 at Monash University

Marketing theory and practice

MKF1120 Lecture 12: MKF1120- Week 12 Summary

Summary summary of the weeks and tying subjects and content together

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 11: Marketing Mix, Ikea, Tripadvisor

2018 S1 MKF1120 Lesson 11: Current Issues in Marketing What are the current issues in Marketing? Issue 1 Globalisation: The world is becoming increasingly globally linked, theres increased international competition for mo...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 10: The Sender, Costco, Ikea

Week 10: Promotion (IMC) What is the communication process? 1) The sender wants to communicate something. In the right side is the receiver is who the sender wants to receive their message. 2) When the sender is communicat...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 7: Retail, Life Insurance, Nerd

Week 7: Product What is a product? A product is a good, service or idea offered to the market for exchange. Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need ...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 9: Walmart, Mastercard, Coles Express

Week 9: Place (Distribution) What are marketing channels? A set of interdependent organisations involved in the process of making product or service available to users. The group of organisations and people which together ...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 8: Price Floor, Price Fixing, Fixed Cost

Week 8: Pricing What is Price? Price primarily refers to the economic costs, but can also refer to the psychological, personal investments and risk (nonfinancial) because they are the sacrifices that the consumer must give...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 6: Psychographic, Marketing Mix

Week 6: Segmentation, Targeting and Positioning. What is Marketing Segmentation? The process by which a market is divided into distinct customer subsets of people with similar needs and characteristics that lead them to re...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 5: Focus Group, Trade Association, Research Question

Week 5: Marketing Research and Information What is Marketing Research? Marketing research is the systematic and objective identification, collection, analysis, dissemination, and use of information that is undertaken to im...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 4: Impulse Purchase, Retail, Market Structure

Week 4: Buyer Behaviour What are the buying roles? Initiator, Influencer, Decider, Buyer, User, Payer (B2C Only) What is the Buyer Decision Process? Problem recognition: Buyer recognising a need. Sensing a difference betwe...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 1: American Marketing Association, Moodle

Peter Wagstaff (Unit Coordinator) peter.wagstaff@monash.edu (03) 9903 2069 Angela Cruz (Lecturer) angela.cruz@monash.edu (03) 9903 4926 Assignments and Assessments: One Due week 3, submit online 5 Essay Due week 5, submi...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 3: Retail, Job Satisfaction

Week 3: The Marketing Environment What is the Marketing Environment? (1)The Marketing Environment are conditions and influences intruding or potentially intruding on marketing. (2)The individuals, organisations and forces ...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
MKF1120 Lecture Notes - Lecture 2: Moodle

Week 2: Key Marketing Terms What are the key marketing terms used? Needs, Wants, Demand, Product, Exchange, Transaction, Market What are needs? Needs are the gaps between the current and the desired state. It can be physic...

Business - Marketing - MKF
MKF1120
Peter Wagstaff
Permachart - Marketing Reference Guide: Security Interest, Consequential Damages, Parol Evidence Rule

TM permacharts S a le s&L e a s e so fG o o d s General Considerations Un...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Secured Transaction, Chattel Mortgage, Security Interest

permacharts TM S e c u r e dT r a n s a c t io n s Scope ...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Stocks & Bonds WHAT IS A STOCK? WHAT IS A BOND? ...

Biology
BIOL2761
All Professors
Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Mutual Funds WHAT IS A MUTUAL FUND? PURCHASING & REDEE...

Biology
BIOL2721
All Professors
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA - Business Administration
BA 2283
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM CContracts WHAT IS A CONTRACT? STATUTE OF FRAUDS ...

Law and Business
LAW 603
All Professors

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