MKF1120 Lecture Notes - Lecture 9: Walmart, Mastercard, Coles Express
18 Jul 2018
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Document Summary
A set of interdependent organisations involved in the process of making product or service available to users. The group of organisations and people which together link the company that makes a product or provides a service with the end customer for that product or service. Intermediaries are more efficient in making products available to target markets. They facilitate mass distribution through their: contacts, experience, specialisation, scale of operations. Intermediaries reduce the number of channel transactions, which is good for both consumer and producer. What are the channel functions: collecting market information: because intermediaries deal with the customers and they understand our needs. They are ideally placed to find out the needs of the customer and give this information to manufacturers: promotion: developing and spreading effective communications about a product. Intermediaries are the ones who do sales through catalogues, etc: contact with customers: finding and communication with prospective buyers, mat(cid:272)hing the produ(cid:272)t with the (cid:271)uyer"s needs: this may include.
