Filter By
Filter Reset
Lectures
  • All Lectures
  • Lecture 1 (1)
  • Lecture 2 (1)
  • Lecture 3 (1)
  • Lecture 4 (2)
  • Lecture 5 (1)
  • Lecture 7 (1)
Semester
Class Notes (1,030,056)
AUS (35,043)
Monash (3,663)
MKC (12)
MKC1200 (8)

Class Notes for MKC1200 at Monash University

Principles of marketing

MKC1200 Lecture Notes - Lecture 1: Corporate Social Responsibility, Food Marketing, Marketing Mix

INTRODUCTION TO MARKETING Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large....

Marketing
MKC1200
Maureen Griffiths
MKC1200 Lecture Notes - Lecture 4: Secondary Sector Of The Economy, Primary Sector Of The Economy

BUSINESS BUYING BEHAVIOUR <Reseller Markets> Intermediaries that buy products in order to sell or lease them to another party for profit o E.g. wholesaler, industrial distributor, retailers <Producer Markets> Business orga...

Marketing
MKC1200
Maureen Griffiths
MKC1200 Lecture Notes - Lecture 4: Ibuprofen Brand Names, Headache, Individualism

BUYERS BEHAVIOUR Situational Factors The situation where the C find themselves making purchase decisions E.g. a person who has a headache will respond by purchasing Nurofen, Panadol <Physical> Characteristic of location in...

Marketing
MKC1200
Maureen Griffiths
MKC1200 Lecture Notes - Lecture 5: Marketing Mix, Psychographic, Brand Loyalty

SEGMENTATION, TARGETING AND POSITIONING Market Segmentation Market a group of people, who, as individuals or as org have need for products and have the ability, willingness and authority to purchase them Market Segment ind...

Marketing
MKC1200
Maureen Griffiths
MKC1200 Lecture Notes - Lecture 3: Birds Eye, Frozen Food, Qualitative Property

MARKETING INFORMATION Value linked market research 1) Understanding value a. Market description, C value analysis, market share, brand image and positioning 2) Configuring value a. New product research b. Market feasibilit...

Marketing
MKC1200
Maureen Griffiths
MKC1200 Lecture Notes - Lecture 2: Jetstar Airways, Internal Communications, Cash Flow

MARKETING ENVIRONMENT All external and internal forces that affect a marketers ability to create, communicate and deliver the exchange of the offering Internal Environment The organisation itself and factors that are direc...

Marketing
MKC1200
Maureen Griffiths
MKC1200 Lecture Notes - Lecture 7: Rajesh P. N. Rao, Indus Script, Tamarind

October 25, 2012 History: Lecture 7 South Asia Indus Valley (Farming villages by 7000 BCS peak c. 2500-2000 BCE) Vedic Age (1500-500BCE) Mughal Em...

Marketing
MKC1200
Dr Maya Mandery
MKC1200 Lecture Notes - Marketing Channel, Network Management, Experience Curve Effects

Chapter Five A business market consists of all the organisations that buy goods and services to use in the production of other products and services that are sold, rented or supplied to others. The business buying proce...

Marketing
MKC1200
David Toleman
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit