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Class Notes for MKC2110 at Monash University

Buyer behaviour in marketing

MKC2110 Lecture Notes - Lecture 1: Famous Music, Consumer Behaviour, Target Market

Consumer Behaviour Monday, 26 February 2018 10:31 am What is Consumer Behaviour? - The totality of consumers decisions with respect to the acquisition, consumption, and disposition of goods services, acti...

Dewi Tojib
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
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