PSY1022 Lecture Notes - Lecture 8: Normative Social Influence, Social Proof, Dubstep

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Here a person changes their public behaviour, the way they act, but not their private beliefs. This is usually a short-term change and is often the result of normative social influence. For example, you might say that you like dub-step music because many other people in your class like dub-step music and you wish to fit in, however privately you dislike this style of music. Here a person changes their public behaviour and their private beliefs, but only while they are in the presence of the group. This is a usually a short-term change and normally the result of normative social influence. For example, a person may decide to become a vegetarian because all of his new flat mates are vegetarian. However, whenever he walks past a macdonald"s he can"t resist a big mac and when he is away from his flat mates he still eats meat.

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