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Semester

Class Notes for AMB319 at Queensland University of Technology

Media Planning

AMB319 Lecture Notes - Lecture 9: Institute For Operations Research And The Management Sciences

Media Objectives Involves strong understanding of market environment, marketing and advertising objectives Utilises statistical information and historical experience Could be competing objectives which need to be prioritiz...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Lecture Notes - Lecture 12: Proxemics, Speaker Recognition, Eye Contact

Tips for Engaging Presentations People only listen to 2550 of what they hear People only remember 10 of what they hear vs. 50 of what they read Use of visuals aids in message retention and achieving objectives Communicatio...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Lecture Notes - Lecture 2: Media Market, Roy Morgan Research, Transmedia Storytelling

Target Audience Analysis Create/define a TA by investigating demographics, geographic spread, psychographic profile and purchase behaviour Geography - states, urban/suburban/rural Demographics - ag...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Lecture Notes - Lecture 5: Conversion Funnel, Organic Search, Click-Through Rate

Digital marketing is an overarching strategy that enables advertisers to connect with their audiences across digital channels made possible by publishers making space available on their inventory for advertisements to app...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Lecture Notes - Lecture 1: Pictogram, Imagined Community, Psychographic

Uses and Gratification Theory (UGT): Why and how people actively seek out specific media to satisfy specific needs (social and psychological) Focuses on: What do people do with media? Explains the underlying motives of med...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Lecture Notes - Lecture 1: Media Planning, Media Consumption, The Courier-Mail

Introduction to Media Planning How are media decisions made at a campaign level? By understanding the various media options available, knowing the medias strengths and weaknesses, how it is measured (how many people are ex...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Lecture Notes - Lecture 7: Network Performance, Podcast, Television Ratings In Australia

Channel Consumption and Measurement Audience consumption habits changing More devices, giving audiences choice when, where and how to watch content Market fragmentation more channelsservices to watch content is seeing au...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Lecture 8: Reach & Frequency Strategies

Reach Vs. Frequency Strategy & Media Scheduling Reach (how much of the audience you need to reach) Frequency (exposing target audience to the message a specific number of times) Timing (what sort of flighting st...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Lecture Notes - Lecture 11: Pie Chart, Frequency Distribution

Budget & Post Campaign Analysis Media budget The budget dictates the type of media used Budgets can be developed in many ways: As a % of sales Based on last years budget Budget based on ta...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Liberal Democracy, Illiberal Democracy, Representative Democracy

Political Science2 Political Science3 permacharts TM WHAT IS POL...

Political Science
POLC42H3
All Professors

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