KXB102 Lecture Notes - Lecture 8: Digital India, Corporatization, Computer Network
4 May 2018
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KXB102- Lecture- Week 8
Bollywood’s Global Orientation
How did Bombay become Bollywood?
-Relationship between film industry and dot-com firms
-Value of overseas audience
Key terms:
-Diaspora
-NRI
Diaspora: scattered or dispersed population into smaller communities around the globe but with a
commons homeland
Forced or involuntary
Colonialism, salve trade, conflict
African, Jewish, South Asian, Armenian
Tensions between host/homeland
NRI: Non Resident Indian
Indian citizens who take up residence in other countries for work, school, or family
2nd largest diaspora in the would
From Bombay to Bollywood
What’s in a name?!
Bollywood is a relatively new moniker
Bollywood (the name) is not without controversy
90s/00s: From Contempt to Celebration
Refashioning of national culture and economy for global integration
Refashioning Bombay into world city and entertainment capital
Gentrification/ Cleansing/ Corporatization
1998: Industry Status
Help reimagine a ‘global India’
Help improve ‘corrupt’ industry
Digital India & the Diaspora
Computer networking (1980s) offers new path for India’s modernisation and development
-Global technologies
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