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Class Notes for IAB202 at Queensland University of Technology

Business of Information Technology

IAB202 Lecture Notes - Lecture 13: Switching Barriers, Takers, Megaphone
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Week 13 - IT Companies Wednesday, 24 October 2018 7:34 PM Secrets of Software Success Type of business (service or product) Software development Software talent (HRM) Leadership Marketing Pa...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture Notes - Lecture 12: Business Network, Business Process, Interconnectivity
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Week 12 - IT Strategy II Monday, 15 October 2018 2:26 PM IT-enabled business transformation The benefits from IT deployment are marginal if only superimposed on existing organisational conditions (especially strategies, ...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture Notes - Lecture 9: Airbnb, Evolvability
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Week 9 - Digital Platforms and Data Analytics Tuesday, 18 September 2018 2:16 PM Platforms Uber, AirBnB, etc. These are digital platforms. They own no cars, real estate or products, but they establish a platfor...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture Notes - Lecture 11: Cost Leadership, Vertical Integration, Swot Analysis
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Week 11 - IT Strategy I Tuesday, 9 October 2018 11:24 AM Strategic Choices Strategic choices are governed at a business level and a corporate level. The business level dictates the bases of competitive strategies, or the ...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture Notes - Lecture 10: Vision Statement, Swot Analysis, Competitive Advantage
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Week 10 - Strategy and SWOT Wednesday, 3 October 2018 1:54 PM What is Strategy? Thinking strategically: How to reach your destination? Current situation > How to get there > Desired Situation The Definition The long-ter...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture Notes - Lecture 2: Business Model Canvas, Value Proposition, Freemium
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Week 2 - Business Model Canvas Thursday, 2 August 2018 1:42 PM Tutorial Monthly subscription to 'loot crates', a form of packaged merchandise/goods related to the group. The game that stars the girls could be 'freemium',...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture Notes - Lecture 8: Customer Experience, Customer Relationship Management, Digital Divide
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Week 8 - Digital Strategy Wednesday, 12 September 2018 3:33 PM Digital Transformation Digitalisation transforms industries. 32 of the Australian economy is owed to short fuse, big bang companies innovating in small amounts...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture Notes - Lecture 7: 7Digital, E-Commerce, Marketing Automation
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Week 7 - Digital Marketing Plan Wednesday, 5 September 2018 4:09 PM 5-Step RACE Planning 1. Plan Building your strategy, branded content, etc. 2. Reach Search engines, social networks, publishers, and blogs 3. Act Your web...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture Notes - Lecture 1: Peter Drucker, Gartner, Web Hosting Service
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Week 1 - Internet Business Models Tuesday, 24 July 2018 9:34 AM What is business? The activity of making, buying or selling goods or providing services in exchange for money Some insights from Peter Drucker: o The purpose ...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture Notes - Lecture 6: Voice Of The Customer, Search Engine Optimization, Email Marketing
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Week 6 - Customers & Marketing Tuesday, 28 August 2018 11:14 AM Customers What kind of customers are there? Individual or group (large group: mass market) Understand basic differences between: o Consum...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture Notes - Lecture 3: Machine Age, Big Data, Marginal Cost
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Week 3 - Digital Technology and Innovation Wednesday, 8 August 2018 4:00 PM Lecture Digital Technology Internet Social Media Mobile Analytics Cloud Big data, wearables, AI, IoT, etc. etc. Technological Process In the Secon...

Information Systems
IAB202
Erwin Fielt
IAB202 Lecture 5: IAB202 Lecture 5
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Week 5 - Digital Business Tuesday, 21 August 2018 11:33 AM How do companies apply digital technology? Digital Experiences Digital Processes Digital Products Digital Busines Models Digital Experiences Digital Immigrants Di...

Information Systems
IAB202
Erwin Fielt

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