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BESC1433 Lecture 10: BESC1433 Psychological Assessment and Individual Differences- Week 10 Notes
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Week 10: Measure Development 1. Define measurement error and sources of measurement error 1. Standard Error of Measurement (duck) 2. Test Development Process (cat) 3. Item Response Format (pug) 4. Item Analysis (parrot) 5....

BESC1433 Lecture Notes - Lecture 12: Concurrent Validity, Convergent Validity, Face Validity
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Week 11-Validity Validity Discuss with person next to you what you understand by the term validity In relation to psychological test, how many types of validity do you know of? - Does test measure what it claims to measure...

BESC1433 Lecture Notes - Lecture 11: Classical Test Theory, Observational Error, Sampling Error
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Week 11: Reliability Learning Objectives 1. Define and describe the various types of reliability and validity (presented in this lecture). 2. Describe and identify statistical tests used to determine reliability and validi...

BESC1433 Lecture Notes - Lecture 9: Edwin Boring, Intellectual Disability, Crystalised
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find more resources at oneclass.com Week 9: Intelligence Testing 1. Compare major theories of intelligence (based on theorist). Historical foundations First standardised and reasonably...

ISYS2056 Lecture Notes - Lecture 10: Microsoft Access, Data Redundancy, Meridian Regional Airport
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MICROSOFT ACCESS Data Redundancy Problem/Opportunity Customers can operate multiple venues thereby developing economies of scale when ordering products from Hammer Wines Pty Ltd. Staff would like to be able to see the ...

MKTG1025 Lecture Notes - Lecture 7: Price Ceiling, Price Floor, Marketing Mix
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Marketing Principles Week 6 Chapter 9 Pricing: Capturing Customer Value Price - The amount of money charged for a product or service - The sum of all the values that customers give up in order to gain the ben...

MKTG1025 Lecture Notes - Lecture 9: Investor Relations, Promotional Mix, Sales Promotion
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Marketing Chapter 11 Public Relations Public Relations - Building good relationships with the companys various publics by obtaining favourable publicity, building up a good corporate image, and handling/h...

MKTG1025 Lecture Notes - Lecture 9: Search Engine Marketing, Online Advertising, Influencer Marketing
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Marketing Principles Chapter 13 Digital Marketing: Interactivity and Fulfilment Digital Marketing Refers to the companys efforts to market products and services and build customer relationships Over the internet and cell...

ECON1020 Lecture Notes - Lecture 8: Market Failure, Demand Curve, Product Differentiation
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WEEK 8 PERFECT COMPETITION AND MONOPOLISTIC COMPETITION A competitive market, sometimes called a perfectly competitive market, has these characteristics: There are many buyers and many sellers in ...

MKTG1050 Lecture Notes - Lecture 11: Reference Group, Class Consciousness, Social Inequality
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WEEK 11 SOCIAL STRATIFICATION SOCIAL STRATIFICSTION AND CLASS Social stratification: grouping society into hierarchical levels, manifesting social inequality and social status Social class/standin...

MKTG1050 Lecture Notes - Lecture 10: Masculinity, Individualism
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WEEK 10 CULTURE AND CROSSCULTURAL VARIATION Complex concept that includes knowledge, beliefs, art, morals, custom, and any other capabilities acquired by humans as members of society. Culture includes almost everything th...

MKTG1050 Lecture Notes - Lecture 9: Laundry Detergent, Market Segmentation, Psychographic
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WEEK 8 EXTERNAL INFLUENCES Which demographic factors help marketers describe and understand the market segments? What is the importance of anticipating demographic shifts in society to develop marketing strategies? What ar...

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