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Class Notes for MKTG1025 at Royal Melbourne Institute of Technology (RMIT) University

Marketing Principles

MKTG1025 Lecture Notes - Price Ceiling, Price Floor, Marketing Mix
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by OneClass2502242

Marketing Principles Week 6 Chapter 9 Pricing: Capturing Customer V...

MKTG1025 Lecture Notes - Product Placement, Ambush Marketing, Interpersonal Communication
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Marketing Chapter 11 Public Relations Public Relations - B...

MKTG1025 Lecture Notes - Lecture 9: Search Engine Marketing, Online Advertising, Influencer Marketing
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by OneClass2502242

Marketing Principles Chapter 13 Digital Marketing: Interactivity an...

MKTG1025 Lecture Notes - Lecture 5: Management System, Services Marketing, Target Market
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Marketing Principles Week 5 Chapter 8 New Products: Developing and ...

MKTG1025 Lecture Notes - Lecture 5: Social Marketing, Brand Equity, Store Brand
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by OneClass2502242

Marketing Principles Week 5 Chapter 7 Products, Services and Brands...

MKTG1025 Lecture Notes - Lecture 4: Marketing Mix, Micromarketing, Mass Marketing
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Marketing Principles Week 4 Chapter 6 Market Segmentation, Targetin...

MKTG1025 Lecture Notes - Lecture 3: Consumer Organization, Major Appliance, Selective Exposure Theory

Marketing Principles Week 3 Buyer Behaviour: Understanding Consumer...

MKTG1025 Lecture Notes - Lecture 1: Smartphone, Marketing Myopia, Videotelephony

Marketing is engaging customers and managing profitable customer re...

MKTG1025 Lecture Notes - Lecture 1: Marketing Management, Marketing Mix

MARKETING SUMMARY CHAPTER 1 Defining marketing and the marketing ...

MKTG1025 Lecture Notes - Lecture 7: Brand Equity

MARKETING PRINCIPLES SUMMARY CHAPTER 7&8 Level of products and ...

MKTG1025 Lecture Notes - Lecture 11: Advertising Management, Narrowcasting, Sales Promotion

MARKETING PRINCIPLES SUMMARY CHAPTER 11 The promotion mix A comp...

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