FTV10006 Lecture Notes - Lecture 1: Verisimilitude, Hybridity, Semiotics

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2 Nov 2018
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Generic crossroads: generic crossroads refers to the enjoyment we have with genre cinema, where a character is required to make a choice, this is a disruption between what we consider acceptable. Genre and pleasure: gain pleasure from the choices the genre character makes, because they are opposed to the social and cultural expectations we live in our daily lives. Genre hybridity: where different genres bound together in the one product (cross-pollination of genres) It encourages a more pluralist participation: blended use of genre - maximises audiences, this blend often serves as a strategy for studios to increase profits, revenue and ratings. To understand the origins of the disconnection i have identified between popular and academic interpretations of genre first requires some analysis of early film genre analysis, and its subsequent concretization into a recognized sub-stratum of film studies. Richard maltby (cid:272)orre(cid:272)tly argues that genre theory does not (cid:272)onstitute (cid:862)a theory as su(cid:272)h(cid:863) (cid:894)5(cid:1004)(cid:1005)(cid:895).

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