ARTS1091 Lecture Notes - Lecture 6: Reception Theory, University Of New South Wales, Media Studies

• School: UNSW, UNSW Sydney
• Department: Disciplinary and Interdisciplinary Humanities
• Course: ARTS1091
• Professor: Collin Chua

Document Summary

Also called audience research or reception theory. It is important to focus on the audience and how they create meaning. Audience studies like to look at how audiences do weird things. How are they engaging with texts in discrete contexts (culture, etc) The audience used to refer to others in the same physical space and time. The audie(cid:374)(cid:272)e has(cid:374)(cid:859)t sta(cid:455)ed the sa(cid:373)e: (cid:862)o(cid:374)e of the ke(cid:455) tra(cid:374)sfor(cid:373)atio(cid:374)s i(cid:374) the concept of what an audience is began with the invention of printing. The readership of a printed book is an audience of a different kind from that of a theatrical production or sermon. This type of audience is dispersed (cid:374)ot o(cid:374)l(cid:455) a(cid:272)ross spa(cid:272)e, (cid:271)ut also a(cid:272)ross ti(cid:373)e. (cid:863) (cid:894)morle(cid:455), i(cid:374) be(cid:374)(cid:374)ett et al. , Does it affect meaning: (cid:862)the i(cid:374)(cid:448)e(cid:374)tio(cid:374) of the dail(cid:455) (cid:374)e(cid:449)spaper represe(cid:374)ted another key shift in the development of mediated audiences.