ARTS1091 Lecture Notes - Lecture 9: Don Norman, University Of New South Wales, Media Studies
24 Sep 2018
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The concept comes from psychology, design and engineering. Affordances is a popular concept: hja(cid:396)(cid:448)a(cid:396)d (cid:894)(cid:1006)(cid:1004)(cid:1004)(cid:1012)(cid:895) (cid:449)(cid:396)ites: (cid:862)(cid:449)e (cid:396)e(cid:272)og(cid:374)ize (cid:373)edia as te(cid:272)h(cid:374)ologies, ea(cid:272)h of (cid:449)hi(cid:272)h has a set of affordances that facilitate, limit and structure communication and action. (cid:863) Hjarvard looks at affordances as examining it as mediatisation. Tries to capture a relationship between the materiality of media tech and us (media users), what we do with it. Affordance is not straightforward- solves a particular problem: concept of affordances comes from ecological psych (james gibson, 1977, 1979), to describe action possibilities provided to the actor by the environment. + the properties of an object and a person and how we use the object. + eg, chairs are used to sit (affords support) + ma(cid:374)(cid:455) o(cid:271)je(cid:272)ts (cid:272)o(cid:373)e (cid:449)ith affo(cid:396)da(cid:374)(cid:272)es (cid:455)ou do(cid:374)(cid:859)t e(cid:454)pe(cid:272)t (cid:894)(cid:271)ook: p(cid:396)ote(cid:272)tio(cid:374), pages can act as a bookmark, notes) + successful objects have multiple affordances that the designer could never imagine.
