ECON1101 Lecture Notes - Lecture 9: Demand Curve, Marginal Cost, Inferior Good
Wednesday, 15 March 2017
Microeconomics
Perfectly Competitive Markets
-Utility: Satisfaction that an individual derives from consuming a given good or taking a
certain action - measured in utils
-Decreasing Marginal Utility: Captures fact that utility from consuming an extra unit of a
given good decreases with the number of units previously consumed
-Cost-Benefit Principle: An action should be taken if marginal benefit is greater than
marginal cost
-Quantity Demanded: (by a consumer) represents the quantity of a given good or
service that maximises utility experienced by the individual consuming it
-Demand Curve: Represents relationship between price of a good or service & the
quantity demanded of that good or service
-Law of Demand: Tendency for a consumer to demand more of a certain good or
service when price of that good or service decreases
•When price increases, other goods become relatively cheaper & individual
consumes more of them - substitution effect
•Increase in price makes individual poorer in terms of purchasing power - income
effect
•Substitution effect - captures change in quantity demanded of a given good
following a change in its relative price
•Income effect - captures changes in quantity demanded of a given good following
reduction in consumer’s purchasing power
-For normal goods, decrease in income decreases quantity consumed
-For inferior goods, decrease in income increases quantity consumed
•Substitution effect usually dominates:
-Increase in price causes decrease in overall quantity consumed
-Giffen goods - increase in price causes increase in overall quantity consumed
-Maximum amount of money a consumer is willing to pay for the marginal unit of the
good is known as the Consumer Reservation Price (Willingness to Pay)
•Reading demand curve vertically - finding price for a given quantity
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Document Summary
Utility: satisfaction that an individual derives from consuming a given good or taking a certain action - measured in utils. Decreasing marginal utility: captures fact that utility from consuming an extra unit of a given good decreases with the number of units previously consumed. Cost-bene t principle: an action should be taken if marginal bene t is greater than marginal cost. Quantity demanded: (by a consumer) represents the quantity of a given good or service that maximises utility experienced by the individual consuming it. Demand curve: represents relationship between price of a good or service & the quantity demanded of that good or service. For normal goods, decrease in income decreases quantity consumed. For inferior goods, decrease in income increases quantity consumed: substitution effect usually dominates: Increase in price causes decrease in overall quantity consumed. Giffen goods - increase in price causes increase in overall quantity consumed. Demand curve = mb curve (for consumer)