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MARK1012 (10)

Class Notes for MARK1012 at University of New South Wales

Marketing Fundamentals

MARK1012 Lecture 11: 11 – Integrated Marketing Communications, Advertising & PR

Chapter 13 Integrated Marketing Communications, Advertising & PR ...

Marketing
MARK1012
All Professors
MARK1012 Lecture 1: 1 - Introduction

Marketing Week 1 (Chapters 1, 2 & 3) Definition: The activi...

Marketing
MARK1012
All Professors
MARK1012 Lecture 3: 3 – Consumer Behaviour

Chapter 5 Consumer Behaviour The Co...

Marketing
MARK1012
All Professors
MARK1012 Lecture 2: 2 – Analysing the Marketing Environment

Chapter 4 Analysing the Marketing Environment Customer is ...

Marketing
MARK1012
All Professors
MARK1012 Lecture 10: 10 – Supply Chain, Channel Management & Retail

Chapter 12 Supply Chain, Channel Management & Retail Whol...

Marketing
MARK1012
All Professors
MARK1012 Lecture 7: 7 - Developing New Products

Chapter 9 Developing New Products Ansoff Matrix: Product/m...

Marketing
MARK1012
All Professors
MARK1012 Lecture 4: 4 – Segmentation

Chapter 6 Segmentation, Targeting & Positioning Step 1: Es...

Marketing
MARK1012
All Professors
MARK1012 Lecture 6: 6 - Product & Branding

Chapter 8 Value Creation: Product & Branding Decisions Com...

Marketing
MARK1012
All Professors
MARK1012 Lecture 8: 8 – Services

Chapter 10 Services: The Intangible Product Intangible ...

Marketing
MARK1012
All Professors
MARK1012 Lecture 9: 9 - Pricing

Chapter 11 - Pricing Company Objectives Profit-orien...

Marketing
MARK1012
All Professors
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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