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MARK3054 (11)

Class Notes for MARK3054 at University of New South Wales

Marketing Analytics and Big Data

MARK3054 Lecture Notes - Lecture 9: Resource Allocation
by OneClass2461948

Topic 9: Resource Allocation using Market Response Models (Advertis...

Marketing
MARK3054
All Professors
MARK3054 Lecture Notes - Lecture 2: Multicollinearity, Dependent And Independent Variables, Analysis Of Variance

Topic 2: Customer Preference Elicitation Understand custome...

Marketing
MARK3054
All Professors
MARK3054 Lecture 3: MARK3054 Topic 3

Topic 3: Conjoint Analysis Product superiority is a powerful succes...

Marketing
MARK3054
All Professors
MARK3054 Lecture 11: MARK3054 Topic 11

Topic 11: Network Analysis and Social Network Why do networks matte...

Marketing
MARK3054
All Professors
MARK3054 Lecture Notes - Lecture 4: Cash Flow, Sensitivity Analysis

Topic 4: Customer Value Assessment Issues with preference estimatio...

Marketing
MARK3054
All Professors
MARK3054 Lecture Notes - Lecture 8: Arbitrage, Demand Curve, Price Discrimination

Topic 8: Pricing: Demand Curve and Revenue Management Demand Curve...

Marketing
MARK3054
All Professors
MARK3054 Lecture Notes - Lecture 5: Multicollinearity, Null Hypothesis, Price Discrimination
by OneClass2461948

Topic 5: Customer Heterogeneity and Segmentation STP= 1. Segme...

Marketing
MARK3054
All Professors
MARK3054 Lecture Notes - Lecture 10: Pay Per Click, Adwords, Online Advertising
by OneClass2461948

Topic 10: Online Advertising and Pay Per Click Analysis Advertise...

Marketing
MARK3054
All Professors
MARK3054 Lecture 6: MARK3054 Topic 6

Topic 6: Customer Heterogeneity and Segmentation Part 2 Customer He...

Marketing
MARK3054
All Professors
Marketing
MARK3054
All Professors
Tutorial Week 2

Marketing
MARK3054
All Professors
Business Administration
BUS 343
All Professors
Marketing - Reference Guides
by OneClass474155

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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