PSYC1001 Lecture Notes - Lecture 9: Drive Theory, Social Influence, Social Forces
9 Aug 2018
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Document Summary
Minimal social influence: mere presence and audience effects. Mere presence, co action and audience effects: floyd allport social facilitation, contrary evidence for social inhibition, drive theory - arousal increases dominant responses. If the task/behaviour is easy or well learned, arousal helps performance. If the task/behaviour is hard or not well learned, arousal hinders performance. Sources of arousal: mere presence, evalutional apprehension, distraction conflict. 1 and 3 apply to humans and animals. Arousal inhibits the performance of the non dominant response. The effects of an evaluativce (viewing) or non evaluative (non viewing) audience on the speed of dressing into unfamiliar clothes. Slack off when individual effort cannot be monitiored. Larger group sizes - less responsibility: low expectancy working hard wont help, low instrumentality nobody will notice anyway. Copying what others do is an almost universal tendency. The asch paradigm: when the norms are clear: over 355% conform, 25% independent felt crazy, stressed.
