BISM1201 Lecture Notes - Lecture 8: Master Data Management, Management Information System, Data Governance
30 Sep 2018
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Document Summary
Case study - management information systems: opening case: loyalty new zealand, the amount of digital data increases every year --- getting to know customer decision-making very well, data --- helps predict the way customers will behave. Business goal: decision-making must have high quality data. Inconsistent --- non-integrated information systems: government regulations, companies are not effectively using their business information. The most popular business database: the relational database model: data represented as one or more 2d tables with columns and rows. Rose h. rose@uq. edu. au: a database is far more powerful than a spreadsheet good business analysts use both to complement each other, a database can store huge volumes of data and a huge variety of data types (metadata) Metadata (associated with databases and spreadsheets: database is self-describing, contains descriptions of its data, metadata, data that describe data, make databases more useful, make databases easier to use, examples of metadata, field name, data type, field properties, description.
