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MKTG1501 (19)

Class Notes for MKTG1501 at University of Queensland

Foundations of Marketing

MKTG1501 Lecture Notes - Lecture 10: Sales Promotion

Marketing 1501 Notes Week 10 Questions Question 1 Sales promotions are long-term incentives to increase sales. a) True b) False Answer: B. False. Sales promotions should not be run for too long because other...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 11: Experience Curve Effects, Demand Curve, Marketing Mix

Marketing 1501 Notes WEEK 11 Review Question Q1. The most common mistakes made by companies when setting prices are: a. Prices are too cost-oriented b. Prices are not revised often enough c. Prices do not ...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 13: Focus Group, Customer Relationship Management, Structure Mining

Marketing 1501 Notes Week 13 1. A ______ consists of the people, equipment and procedures to gather, sort, analyse and distribute accurate information to marketing decision makers. ...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 12: Category Killer, Just Jeans, Ikea

Marketing 1501 Notes Week 12 Question 1 Placement influences: a) the product price. b) the type of promotion the marketers use. c) The product offering. d) The people involved in serving customers. ...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 5: Personal Selling, Psychological Pricing, Psychographic

Marketing 1501 Notes Lecture 5 Marketing Environment Analysis Micro-environment Affects ability to serve customers. Closely related other organisations 1. The marketing organisation itself ...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 3: Social Class, Selective Exposure Theory, Subculture

o Marketing 1501 Notes Lecture 3 Planning and Branding Strategic Planning Aligning the organisations goals and capabilities to the market they exist within. o Having specific goals is...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 2: Loyalty Marketing, Cost Leadership

Marketing 1501 Notes Lecture 2 Creating Value and Competitive Advantage Marketing culture based on belief that purpose of business is to create customer value o Leads to profits Shown by; o Understanding customers o Awaren...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 1: Marketing Management, Product Design, Belongingness

Marketing 1501 Notes Lecture 1 Marketing The social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with o...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 3: Swot Analysis, Brand Equity, Marketing Plan
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MKTG1501- Lecture 3 strategic planning and branding *Strategy Hierarchy 1) Corporate strategy - firms objectives, goals and vision, corporate values - their business portfolio strategy - will be involved in the resources...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 4: Classical Conditioning, Selective Exposure Theory, Operant Conditioning
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MKTG1501 Lecture 4 Notes *Who can be the consumer? - Consumer: Individual, household - Organisation: Business, government or institution -it lacks psychology part of the buyers box - when the marketer...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 1: Swot Analysis, Customer Relationship Management, Marketing Myopia
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MKTG1501 Lecture 1 Notes * Marketing - is all about to satisfy the customers needs - attract new customers and retain existed customers and their satisfactions * What is marketing (narrowly defined)? - firms need to i...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 11: Relative Price, Microcomputer, Harvey Norman
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MKTG1501 Placement distribution and retailing *Placement - putting the right product in right timing and right place in correct quantity to the customers - factors influence the placement decisions: speed, dependability...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 2: Product Differentiation, Cost Leadership, Capital Requirement
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MKTG1501 Lecture 2 Notes *Customer Relationship Management (CRM) - CRM is important for business to build a customer-driven marketing strategy and constructing marketing programs so that it can lead to a profitable custo...

Marketing
MKTG1501
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MKTG1501 Lecture 8: Lecture 8 - Marketing Communication
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MKTG1501 Lecture 8 Marketing Communication *The major process of Integrated marketing communication 1) Identifying the target audience 2) Determining the response sought 3) Selecting the message to be delivered 4) Selectin...

Marketing
MKTG1501
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MKTG1501 Lecture Notes - Lecture 5: Grater, Natural Environment, Habitat
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MKTG1501 Lecture 5 Marketing Environment and analysis 1) Micro environment - In micro environment, marketing management take the task of attracting and building the relationship with customers by c...

Marketing
MKTG1501
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Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
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