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MKTG (51)
MKTG2501 (11)

Class Notes for MKTG2501 at University of Queensland

Consumer Behaviour

MKTG2501 Lecture Notes - Lecture 8: Drive Theory, Motivation, Michelin Man
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 8: PERSONALITY MOTIVATION & CONSUMER INVOLVEMENT (PART 2) Big Five Personality Dimensions (Myers-Briggs typology) Personality Traits Relevant to Consumer Behaviour 1....

Marketing
MKTG2501
Josephine Previte
MKTG2501 Lecture Notes - Lecture 9: Episodic Memory, Computer Data Storage, Sensory Memory
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 9: SELF CONCEPT, GROUP INFLUENCE & SOCIAL CONNECTIONS Western cultures focus on: Individuality Individual appearance Eastern cultures focus on: The collective ...

Marketing
MKTG2501
Josephine Previte
MKTG2501 Lecture Notes - Lecture 8: Trait Theory, Collective Unconscious, Analytical Psychology
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 8: PERSONALITY MOTIVATION CONSUMER INVOLVEMENT (PART 1) Personality is an important consumer characteristic which influences product choice, responses to marketing stimuli and brand re...

Marketing
MKTG2501
Josephine Previte
MKTG2501 Lecture Notes - Lecture 7: Novelty Seeking, Marketing Mix, Theory Of Planned Behavior
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 7: ATTITUDES & ATTITUDE CHANGE Attitudes Traditionally thought to be a lasting, general evaluation of people, objects, advertisements or issues. It Facilitate social behaviours and ...

Marketing
MKTG2501
Josephine Previte
MKTG2501 Lecture Notes - Lecture 5: Procedural Knowledge, Reinforcement
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 5: PERCEPTION, LEARNING & MEMORY (PART 2) INSTRUMENTAL OR OPERANT CONDITIONING When individual learns to perform behaviours that produce positive outcomes & avoid behaviours with neg...

Marketing
MKTG2501
Josephine Previte
MKTG2501 Lecture Notes - Lecture 5: Umbrella Brand, Brand Equity, Principles Of Grouping
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 5: PERCEPTION, LEARNING & MEMORY (PART 1) Sensation Immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli like light, colour, sound, smel...

Marketing
MKTG2501
Josephine Previte
MKTG2501 Lecture Notes - Lecture 3: Ethical Consumerism, Customer Satisfaction, Green Marketing
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 3: THE CUSTOMER JOURNEY (PART 2) Temporal Factors Time is one of the consumers most precious resources. SEVCON (a survey) has classify convenience into five components: 1. Decisi...

Marketing
MKTG2501
Josephine Previte
MKTG2501 Lecture Notes - Lecture 3: Wi-Fi, Emotional Contagion, Theme Building
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 3: THE CUSTOMER JOURNEY (PART 1) Customer journey 2. Consumers add or subtract ...

Marketing
MKTG2501
Josephine Previte
MKTG2501 Lecture Notes - Lecture 2: Orange Juice, Product Classification, Nudge Theory
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 2: THE CUSTOMER JOURNEY (PART 2) Nudge theory Is based on the notion that if we understand the context, that consumers will many times act in automatic mode, what if we shape the env...

Marketing
MKTG2501
Josephine Previte
MKTG2501 Lecture Notes - Lecture 2: Impulse Purchase, Appraisal Theory, Reinforcement
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 2: THE CUSTOMER JOURNEY (PART 1) Framework to study consumer behaviour Types of consumer decisions Extended problem solving Limited problem solving Habitual decision making (Routine) Ch...

Marketing
MKTG2501
Josephine Previte
MKTG2501 Lecture Notes - Lecture 1: Social Fact, Media Culture, Social Marketing
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MKTG2501: CONSUMER BEHAVIOUR LECTURE 1: INTRODUCTION TO CONSUMER BEHAVIOUR Consumer Behaviour The study of the processes involved when individuals select, purchase or use products, services or experiences to satisfy needs ...

Marketing
MKTG2501
Josephine Previte
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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