7125 Lecture Notes - Lecture 7: Implicit-Association Test, Internalized Racism, Social Distance
21 Jun 2018
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Lecture 7
Prejudice
- Definitions
oPrejudice – preconceived negative attitude towards a social group (outgroup) and its
members
Can be negative or positive
oDiscrimination – negative behaviours towards people who are the object of
prejudice
Ie based on ethnicity, social group, age etc
oStereotype – shared and simplified image of a social group and its members
Cognitive component of prejudice
Shared overgeneralisations
- Racism
oPrejudice or discrimination against people based on their race or ethnicity
oIs racial prejudice decreasing?
Clark and clark (1947)
African-american children in 1940s chose dolls with white skin rather than
dolls with dark skin
Internalized racism against themselves and families
Over time, children increasing likely to choose dolls with dark skin
find more resources at oneclass.com
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oQualitative shift from ‘old-fashioned’ to ‘modern’ racism
oOld fashioned or blatant racism: blatant expression of negative stereotypes of others
based on category membership
Not subtle
I would feel uncomfortable
oModern: (aversive/symbolic) racism: simultaneously committed to equally and have
negative affect towards outgroups
Strong desire to maintain non-prejudiced self-image
Prejudice expressed in ways justifies on non-racial grounds
I’m not a racist BUT ---
Too much money being spent on payments for aboriginals
oDetecting/measuring racism
Hard to measure
Social desirability around racism
Don’t want to be seen to express racist attitudes
Self report scales
Agree/disagree
Social distance
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find more resources at oneclass.com
How intimate a relationship you are willing to have
Unobtrusive measures
Observational, looking at behaviors in contexts
Language/discourse
Look at online blogs, newspaper articles
Implicit measures eg implicit association test (IAT)
Explicit prejudice: conscious and controllable attitudes, usually
measured via self report
Implicit prejudice – automatic, unintentionally activated by presence
of attitude object
oSee faces – automatic responses
Implicit association test (IAT) – measure of implicit
attitudes/stereotypes
oReaction time test
oPhotos presented with people of diff racial groups
oPresented with pos or negative words
oHow quickly response for racial group with pos/neg words
oQuickest – implicit attitudes to the group
oNeg associations with outgroups
African American European-american IAT
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Definitions: prejudice preconceived negative attitude towards a social group (outgroup) and its members. Can be negative or positive: discrimination negative behaviours towards people who are the object of prejudice. Ie based on ethnicity, social group, age etc: stereotype shared and simplified image of a social group and its members. African-american children in 1940s chose dolls with white skin rather than dolls with dark skin. Over time, children increasing likely to choose dolls with dark skin: qualitative shift from old-fashioned" to modern" racism, old fashioned or blatant racism: blatant expression of negative stereotypes of others based on category membership. I would feel uncomfortable: modern: (aversive/symbolic) racism: simultaneously committed to equally and have negative affect towards outgroups. Prejudice expressed in ways justifies on non-racial grounds. Too much money being spent on payments for aboriginals: detecting/measuring racism. Don"t want to be seen to express racist attitudes. How intimate a relationship you are willing to have.
