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Class Notes at Western Sydney University

200032 Lecture 7: Parameter estimation - Google Docs
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Parameter EstimationTopic 7 Q4a on exam sheet E.g ques) construct a confidence interval estimate of the population proportion: 1) P : x( ample size taken)n (total of sample) 2) Write confidence interval : 95 = 0.95 ,alpha ...

University of Western Sydney
200032
Christopher Wilson
200032 Lecture 6: Week 6 -Normal distributions
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Week 6) Normal Distributions and Sampling Distributions Sample questions) 3a= use z= x X~ N =mean e.g) probability family spends more than or less than .. P (x.)= P( z) Find Z from z table 3b) x0 = + z e.g) ques state most...

University of Western Sydney
200032
Christopher Wilson
200032 Lecture 5: Statistics week 5 - Probability Distributions
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Week 5 Probability distributions and Decision Analysis

University of Western Sydney
200032
Christopher Wilson
200032 Lecture 1: STATS STUDY GUIDE- Descriptive Statistics
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STATS FOR BUSINESS STUDY GUIDE STATS BASICS Confidence (significance z z2 z score Interval level) 99 0.01 0.005 2.575 95 0.05 0.025 1.960 90 0.1 0.05 1.645 98 0.02 0.01 2.326 How to calculate SD and mean on calculator Mode...

University of Western Sydney
200032
Christopher Wilson
200088 Lecture 11: Brand Heirrachy research
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WEEK 11 BRAND HEIRACHY Brand Hierarchy,also known as brand architecture is a visual representation of a firms branding strategy , displaying the number and nature of common and distinctive b rand lements across the firms p...

University of Western Sydney
200088
Dr Muhammed Hussain
200088 Lecture Notes - Lecture 8: Ethnography
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Netnographies Netographyalso known as di gital ethnography or virtual ethnography [Springerlink,2010]. refers to social science methods which represent a innovative approach in conducting ethical and thorough ethnographic ...

University of Western Sydney
200088
Dr Muhammed Hussain
200088 Lecture Notes - Lecture 6: Geotargeting
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Chapter 6 Integrating marketing communication to build brand equity Marketing objectives Firms inform,persuade,remind consumers about brands they sell Contribute to brand equity by: Creating awareness Linking points of par...

University of Western Sydney
200088
Dr Muhammed Hussain
200088 Lecture 3: Brands-Brand value chain and resonance
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Week 3Brand resonance and the brand value chain Define Brand resonance Steps in building brand resonance Define brand value chain Identify the stages in the brand value chain Contrast brand equity and customer equity Brand...

University of Western Sydney
200088
Dr Muhammed Hussain
200088 Lecture Notes - Lecture 2: Ikea
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Week2) CUSTOMERBASEDBRANDEQUITYANDBRAND POSITIONING Customerbrandequityapproachesequityfromperspectiveofcustomer Stressespower...

University of Western Sydney
200088
Dr Muhammed Hussain
200088 Lecture 1: Brand and product management- Brand and brand management
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Week 1Brand and Brand management Define brand,state how brand differs from product and explain what brand equity is Summarise why brands are important Explain how branding applies to virtually everything Describe the main ...

University of Western Sydney
200088
Dr Muhammed Hussain
200585 Lecture 15: OB-ORG CULTURE
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WEEK 15ORG CULTURE Define organisational culture and describe its common characteristics Compare the functional and dysfunctional effects of organisational culture on people and the organisation Identify the factors that c...

University of Western Sydney
200585
Shailen Muneshwar
200585 Lecture 14: Organisational change and stress management
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WEEK 14ORG CHANGE Identify forces that act as stimulants to change, and contrast planned and unplanned change List the sources for resistance to change Compare the four main approaches to managing organisational change Dem...

University of Western Sydney
200585
Shailen Muneshwar
200585 Lecture 1: OB
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WEEK 1OB INTRO Demonstrate the importance of interpersonal skills in the workplace. Describe the managers functions, roles, and skills. Define organisational behaviour (OB). Show the value to OB of systematic study. Identi...

University of Western Sydney
200585
Shailen Muneshwar
200585 Lecture 11: OB-conflict and negotiations
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WEEK 11CONFLICTS AND NEGOTIATIONS Differentiate between the traditional and interactionist views of conflict Describe the three types of conflict and the two loci of conflict Outline the conflict process Contrast distribut...

University of Western Sydney
200585
Shailen Muneshwar
200585 Lecture 8: OB-leadership
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WEEK8LEADERSHIP Defineleadershipandcontrastleadershipandmanagement Summarisetheconclusionsoftraittheoriesofleadership Identifythecentraltenetsandmainlimitationsofbehaviouraltheories Assesscontingen...

University of Western Sydney
200585
Shailen Muneshwar

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