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MARK205 (13)

Class Notes for MARK205 at University of Wollongong

Introductory Marketing Research

MARK205 Lecture Notes - Lecture 13: Book Design
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The Research Report: Chapter 16 (included in final exam) The marketing research report: a written and or oral report that transmits research results, vital recommendations, conclusions, and other important inf...

Marketing and Advertising
MARK205
John
MARK205 Lecture Notes - Lecture 11: Regression Analysis, Dependent And Independent Variables, Sales Promotion
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Hypothesis Testing: regression analysis Regression analysis: Is a predictive analysis technique in which one or more variables are used t predict the level of another by use of the straig...

Marketing and Advertising
MARK205
John
MARK205 Lecture Notes - Lecture 10: Descriptive Statistics, Statistical Significance, Statistical Hypothesis Testing
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Hypothesis testing: tests of associations: Chapter 14 Associative analyses - key concepts: Associative analyses: determine where stable relationships exists between two variables. Relationship: a consistent, sys...

Marketing and Advertising
MARK205
John
MARK205 Lecture Notes - Lecture 9: Null Hypothesis, Statistical Hypothesis Testing, Variance
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Hypothesis testing: tests of differences: Chapter 13 Why differences are important? Market segmentation is based on differences between groups of consumers. Therefore, must measure o Group ...

Marketing and Advertising
MARK205
John
MARK205 Lecture Notes - Lecture 8: List Of Statistical Packages, Data Analysis, Data Quality
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Fundamentals of Data Analysis: Chapter 12 Data analysis: Key points Data must be analysed to produce information (0,6,1,3 mean nothing but male vs. female and ...

Marketing and Advertising
MARK205
John
MARK205 Lecture Notes - Lecture 7: Nonprobability Sampling, Simple Random Sample, Sampling Error
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Sampling and data collection: Ch. 9,10,11 Basic concepts: Population: a population is the aggregate of all the elements that share some common set of characteristics, and than...

Marketing and Advertising
MARK205
John
MARK205 Lecture Notes - Lecture 6: Likert Scale, Debit Card, Level Of Measurement
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Measures and Questionnaire Design: Ch.8 Basic concepts in measurement: Measurement determining a description or amount of some property of an object (i.e. whatever it is of interest t...

Marketing and Advertising
MARK205
John
MARK205 Lecture 5: Lecture 5
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Survey Methods Chapter 7 Surveys: A survey involves interviews with a large number of respondents using a predesigned questionnaire. o To learn what they are thinking such as their opinions, preferences or planned intenti...

Marketing and Advertising
MARK205
John
MARK205 Lecture 4: Lecture 4
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Qualitative research Categories of Research: Quantitative research: research involving the use of structured questions in which response options have been predetermined and a large number of respondents involved. o E.g. a ...

Marketing and Advertising
MARK205
John
MARK205 Lecture 3: Lecture 3 part b
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Primary versus secondary data: Primary data: information that is developed or gathered by the researcher specifically for the research project at hand. Secondary data: information that has previously been gathered by someo...

Marketing and Advertising
MARK205
John
MARK205 Lecture Notes - Lecture 3: Longitudinal Study
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Research Design and Secondary Data Sources: Ch 4 & 5 Research Design, and why its important? Research design is a set of advance decisions that make up the master plan specifying the methods and procedures for ...

Marketing and Advertising
MARK205
John
MARK205 Lecture Notes - Lecture 2: The Incentive, Jargon, Proper Frame
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Problem definition and the marketing research process: 1. Establish the need for market research Marketing research is needed when managers must make decisions and they have inadequate information. E...

Marketing and Advertising
MARK205
John
MARK205 Lecture Notes - Lecture 1: Customer Relationship Management, Customer Satisfaction, New Coke
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Introduction to Marketing Research What is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients...

Marketing and Advertising
MARK205
John
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
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