BUSS1000 Lecture Notes - Lecture 3: Switching Barriers, Omnipotence, Hubris

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Johnson: analysis should prompt investigation of implication of these forces: which industry to enter or leave". Power" and threats" not so useful for entrepreneurial firms. The value net: tool for industry analysis, built upon/inspired by porter"s 5 forces. How to use value net: explore interdependence. It has a number of traps that people often fall into: falsely identifying/analysing other players or the game itself, changing the game at the expensive of others, placing an over emphasis on unique-ness. It can be difficult to shift thinking to allocentric. If all the other players are acting egocentrically, what happens to the one organization acting allocentrically: no mention of how other organisations like chicken station are acting allo- centrically. It assumes there is a solution, but doesn"t show you how/where this solution is located: allows you to map it out but doesn"t tell you what to do, can be hard to employ.

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